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Tag Heuer shows endurance outside of athletics with DJ ambassador

July 1, 2015

Tag Heuer brand ambassador David Guetta Tag Heuer brand ambassador David Guetta

 

By Sarah Jones

Swiss watchmaker Tag Heuer is adding a new facet to its "Don’t Crack Under Pressure" campaign by showing how its new ambassador David Guetta handles the stress that comes with his DJ career.

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  1. Top luxury campaigns of 2025: YSL Beauty, ‘Don't Call It Love’
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  5. Equinox adds biometric data to EQX ARC experience
  6. 13 sustainability-focused startups join flagship accelerator program from L'Oréal
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