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Tag Heuer shows endurance outside of athletics with DJ ambassador

July 1, 2015

Tag Heuer brand ambassador David Guetta Tag Heuer brand ambassador David Guetta

 

By Sarah Jones

Swiss watchmaker Tag Heuer is adding a new facet to its "Don’t Crack Under Pressure" campaign by showing how its new ambassador David Guetta handles the stress that comes with his DJ career.

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  1. Louis Vuitton courts rapper Future as ‘Friend of the House’
  2. Rosewood London opens ski-inspired winter terrace
  3. ‘The defining theme of 2026 is connection – between people, systems and senses’: The Future Laboratory
  4. Raffles, Christofle premiere exclusive dining experience
  5. Ruinart reveals annual Carte Blanche creative collaboration
  6. Longines announces latest Ambassador of Elegance
  7. Moncler returns to the slopes for Grenoble campaign
  8. Luxury Unfiltered: The luxury market will lose the middle ground in 2026
  9. 85pc of recent, pending Gen Z car buyers considering luxury vehicle purchase: report
  10. Capri Holdings closes Versace divestiture
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Louis Vuitton courts rapper Future as ‘Friend of the House’
Raffles, Christofle premiere exclusive dining experience
Longines announces latest Ambassador of Elegance