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Tag Heuer shows endurance outside of athletics with DJ ambassador

July 1, 2015

Tag Heuer brand ambassador David Guetta Tag Heuer brand ambassador David Guetta

 

By Sarah Jones

Swiss watchmaker Tag Heuer is adding a new facet to its "Don’t Crack Under Pressure" campaign by showing how its new ambassador David Guetta handles the stress that comes with his DJ career.

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  1. Louis Vuitton unveils Art Basel Hong Kong plans
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  5. Agility Research & Strategy is 2021 Luxury Market Researcher of the Year
  6. Tariffs and their effect on luxury goods: Even the ‘de minimis‘ exemption is no more
  7. Dolce & Gabbana expands influence with spring/summer 2026 ads
  8. Louis Vuitton ambassador Zendaya joins Monogram anniversary effort
  9. Bulgari’s Jean-Christophe Babin is 2020 Luxury Personality of the Year
  10. Italy’s Pratesi seeks return to old splendor as linens purveyor to the affluent
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