Mobile
January 18, 2012
By Rachel Lamb
Swiss watchmaker Tag Heuer is using QR codes in an advertisement in Condé Nast’s Vanity Fair magazine that serves as a social and informational hub for users to learn and interact with the brand.
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","iv":"e4784d03f568d7bed2c8cbafc15ce076","s":"04b312867d56c875"}
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