Mobile
January 18, 2012
By Rachel Lamb
Swiss watchmaker Tag Heuer is using QR codes in an advertisement in Condé Nast’s Vanity Fair magazine that serves as a social and informational hub for users to learn and interact with the brand.
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","iv":"4d6245c74e9a4ba5a0d004f4305e63dd","s":"65699a7c463fb942"}
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