Mobile
January 18, 2012
By Rachel Lamb
Swiss watchmaker Tag Heuer is using QR codes in an advertisement in Condé Nast’s Vanity Fair magazine that serves as a social and informational hub for users to learn and interact with the brand.
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","iv":"ce979c38638b13b3c7fd34cc3d1e208a","s":"87580fb763cad081"}
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