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Tag Heuer taps mobile for interactive ad experience in Vanity Fair

January 18, 2012

 

By Rachel Lamb

Swiss watchmaker Tag Heuer is using QR codes in an advertisement in Condé Nast’s Vanity Fair magazine that serves as a social and informational hub for users to learn and interact with the brand.

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  1. Ruinart reveals annual Carte Blanche creative collaboration
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  5. New Global Fashion Agenda program in Turkey targets textile waste
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  7. Chase opens new Sapphire Lounge in Las Vegas
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