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April 11, 2026
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Jewelry

Tag Heuer vies for attention of millions as China launches Mars mission

August 25, 2016

Video still courtesy of Tag Heuer Video still courtesy of Tag Heuer

 

By Jen King

Swiss watchmaker Tag Heuer is putting its “Don’t crack under pressure” mantra to good use as it prepares to be the first luxury brand to market from Mars.

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  1. Chandon launches ready-to-serve spritz collection
  2. Luxury Unfiltered: Kering's 80pc opportunity starts with a question most brands won’t ask
  3. Launching Radar, Triple S.2, Balenciaga releases ode to ritual
  4. Omni Hotels forms lifestyle partnership with sportswear brand Peter Millar
  5. Louis Vuitton announces Regeneration 2030
  6. Lions, tigers, bears and 'Wirkins,' oh my!: The legality of Walmart's Hermès Birkin dupe
  7. Gigi Hadid fronts new leather goods campaign from Miu Miu
  8. De Beers supports Desert Diamonds with bridal addition
  9. Lancôme seeds longevity-focused skincare with 20th Century Studios
  10. Sustainability’s next act: From ethics to economics
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