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Dec. 21, 2025
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Jewelry

Tag Heuer vies for attention of millions as China launches Mars mission

August 25, 2016

Video still courtesy of Tag Heuer Video still courtesy of Tag Heuer

 

By Jen King

Swiss watchmaker Tag Heuer is putting its “Don’t crack under pressure” mantra to good use as it prepares to be the first luxury brand to market from Mars.

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  1. Louis Vuitton introduces Visionary Journeys Seoul
  2. Kering to acquire jewelry manufacturer Raselli Franco Group
  3. Exclusive Resorts purchases Inspirato for $59M
  4. Ennismore picks Bangkok site for first-in-region SLS Residences
  5. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
  6. Savannah College of Art and Design debuts SCAD LUXE research center
  7. Versace recruits American actor Channing Tatum for Eros campaign
  8. Johnnie Walker, designer Robert Wun unveil Lunar New Year bottle
  9. Sephora introduces new concept for SEPHORiA 2026
  10. Lamborghini heads to French Alps for women-led driving series
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