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Jewelry

Tag Heuer vies for attention of millions as China launches Mars mission

August 25, 2016

Video still courtesy of Tag Heuer Video still courtesy of Tag Heuer

 

By Jen King

Swiss watchmaker Tag Heuer is putting its “Don’t crack under pressure” mantra to good use as it prepares to be the first luxury brand to market from Mars.

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  1. Rimowa debuts ‘Never Still’ unisex collection
  2. Fendi honors resilience, creativity in jazz collaboration
  3. Day's wrap: Gucci, Valentino, Nicholas Kirkwood, Preferred Hotels and marketing webinar
  4. Gucci is 2020 Luxury Marketer of the Year
  5. What luxury brands can learn from H&M, IKEA about sustainability
  6. Audi introduces virtual workspaces to transform internal interactions
  7. Burberry achieves strong digital growth as store closures linger
  8. Pandemic accelerating in-store, online changes: Saks Fifth Avenue CEO
  9. Audi adds thrill to wish list in new humorous holiday campaign
  10. Gucci, Burberry lead luxury brands in digital acceleration: Altagamma
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