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June 2, 2023
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Apparel and accessories

Tag Heuer’s adventure seeking leads to a Red Bull TV sponsorship

October 13, 2016

Tag Heuer sponsors Red Bull Racing, but now expands to TV Tag Heuer sponsors Red Bull Racing, but now expands to TV

 

By Brielle Jaekel

Swiss watchmaker Tag Heuer is adding another athletic brand to the list of sports for which it claims the role of “official timekeeper” by providing the countdown clock on Red Bull TV.

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  1. K-pop star slots in as first-ever global male ambassador at Ferragamo
  2. Day's wrap: EBay, Farfetch, Marriott and David Yurman
  3. Saks houses exclusive Valentino summer collection
  4. Day's wrap: Saks and Valentino, Bentley Motors, Dorchester Collection and JennAir
  5. Highsnobiety's Haein Dorin: Luxury Woman to Watch 2023
  6. How luxury retailers can stand out in a world of imitations
  7. Subscribe now: Full access to 90,000+ articles, reports, videos and images
  8. Young Chinese consumers embrace positive future outlook
  9. Chanel showcases versatility in new Coco Mademoiselle series
  10. Audemars Piguet, Christie's, Givenchy, Vacheron Constantin and Condé Nast
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