Articles Tagged ‘Forrester’


Five technologies that will transform customer service in five years: Forrester

July 13, 2016

New technologies are creating compelling experiences that have the potential to build loyalty- and revenue-generating opportunities into customer service but, businesses need to start preparing now, according to a new report from Forrester.

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Oak Labs exec: Touchscreen fitting rooms revamp retail experiences

June 27, 2016

NEW YORK – An Oak Labs executive at Forrester’s CXNYC 2016 revealed how major retailers, including Ralph Lauren, are transforming their fitting room experiences with interactive touchscreens, displaying the fluid way in which mobile technology can integrate into a bricks-and-mortar store.

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IBM exec: Anticipating purchase intent requires 360-degree view of customers

June 23, 2016

NEW YORK – An IBM executive at Forrester’s CXNYC 2016 said that the ability to anticipate consumers’ purchasing intent stems from having a 360-degree view of their behavior, which nowadays includes mobile channels, underscoring the need to look at customer engagement as a holistic experience.

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Google bets big on smartphones to drive VR opportunities

May 20, 2016

With Google’s announcement yesterday of an Android virtual reality platform called Daydream, a new headset for smartphones and applications in the works from a number of big brands, the company hopes to unlock consumer adoption and new marketing opportunities for virtual reality.

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Moët Hennessy exec: Leveraging social influencers is paramount for audience-targeting

April 29, 2016

NEW YORK – A Moët Hennessy executive at Forrester’s Marketing 2016 Forum affirmed that tapping social influencers is imperative for reaching Champagne brand Chandon’s primary audience of women, underscoring the need for brands to constantly monitor mobile channels for potential advertising partners.

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Why virtual reality is potentially brands’ next lucrative storytelling medium

March 17, 2016

As marketers begin to expand their storytelling initiatives beyond social media platforms, virtual reality will become more influential in advertising, although only certain sectors will make it a priority.

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Affiliate marketing offers alternative to crowded content marketplace: Forrester

February 5, 2016

Industry shifts have led to a breakthrough in affiliate marketing, according to a new report by Forrester and Rakuten Marketing.

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Ineffective mobile usage, ROI measurements are marketers’ downfalls: Forrester

February 1, 2016

Marketers’ failure to accurately invest in mobile channels with appropriate budgets has resulted in a struggle to measure return on investment, meaning that brands must fully integrate mobile with their marketing strategies this year, according to a report from Forrester Research.

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App-hopping gives way to integrated mobile experiences in 2016: Forrester

November 24, 2015

The shift to mobile picks up speed in 2016 as consumers look for contextual, integrated experiences, setting the stage for deeper assimilation by businesses and major acquisitions, according to new predictions from Forrester Research.

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Buy buttons are more hype than reality so far: Forrester

July 9, 2015

While there is significant interest this year in buy buttons on Pinterest, Facebook, Instagram, Google and Twitter, limited availability and poor execution are among the factors likely to hamper their potential to impact sales, according to a Forrester Research analyst.

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