Oak Labs exec: Touchscreen fitting rooms revamp retail experiences

Published: June 27, 2016

NEW YORK – An Oak Labs executive at Forrester’s CXNYC 2016 revealed how major retailers, including Ralph Lauren, are transforming their fitting room experiences with interactive touchscreens, displaying the fluid way in which mobile technology can integrate into a bricks-and-mortar store.

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IBM exec: Anticipating purchase intent requires 360-degree view of customers

Published: June 23, 2016

NEW YORK – An IBM executive at Forrester’s CXNYC 2016 said that the ability to anticipate consumers’ purchasing intent stems from having a 360-degree view of their behavior, which nowadays includes mobile channels, underscoring the need to look at customer engagement as a holistic experience.

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Google bets big on smartphones to drive VR opportunities

Published: May 20, 2016

With Google’s announcement yesterday of an Android virtual reality platform called Daydream, a new headset for smartphones and applications in the works from a number of big brands, the company hopes to unlock consumer adoption and new marketing opportunities for virtual reality.

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Buy buttons are more hype than reality so far: Forrester

Published: July 9, 2015

While there is significant interest this year in buy buttons on Pinterest, Facebook, Instagram, Google and Twitter, limited availability and poor execution are among the factors likely to hamper their potential to impact sales, according to a Forrester Research analyst.

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