Quality tops attributes such as craftsmanship and service as the number one defining attribute affluent consumers use to discern a good’s luxury status, according to new research by the Luxury Institute.
Loewe and Audemars Piguet are among the luxury brands showcasing their artistic sides during Miami Art Week.
Advances in social media have refined brand building and strengthened awareness tactics, particularly when a new product is launched, according to a report from Five by Five.
Precision-cut crystal maker Swarovski is speaking to millennial consumers this holiday season with a digital experience with model and ambassadress Karlie Kloss.
Italian fashion house Bottega Veneta is amplifying the sounds of the season with help from some present ideas.
Fashion designer Karl Lagerfeld has teamed with Vogue Paris staffers to guest-edit the Vogue Paris Christmas issue, available on newsstands Dec. 5.
Chinese department store chain Lane Crawford is giving consumers a platform to prove all holiday traditions are worthy of a story.
Swiss watchmaker Tag Heuer is taking consumers to new heights by supporting a film with elevated ambitions.
British jeweler Graff Diamonds is demonstrating its expertise with the unveiling of the 118.78-karat Graff Venus diamond.
Even considering all of the advances in retail messaging this year, Agent Provocateur’s rollout of the first WhatsApp brand campaign is sure to turn heads—especially those of the couples the campaign is geared towards.