French fashion label Chanel is proving that its founder’s progressive spirit still rings true today in its latest chapter of Inside Chanel.
Italian atelier Valentino ventured onto New York’s streets to observe consumers’ hopes and thoughts through personal testimonies.
French couture house Christian Dior is painting a portrait of a “man in motion” to launch a sportier version of its Dior Homme scent.
Italian retailer la Rinascente is demonstrating how its store fits within Milan’s fashionable fabric in an effort promoting local landmarks.
With an increasingly divisive political climate, designers and the greater fashion community are using their public platforms to advocate their views.
Plus-sized model and social media influencer Iskra lead the way for the top content coming out on Instagram from New York Fashion Week, as influencer content saw the most engagement well beyond designer content, according to Chute.
French fashion label Kenzo is continuing its cinematic approach for its spring/summer 2017 campaign, which tells a musical tale.
Personalizing interactions with consumers provides proven benefits to a company’s bottom line, but many marketers find that organizational silos get in their way of delivering a truly individualized experience.
Wealthy individuals’ patronage of the arts has led luxury houses to support artists, writers, musicians and filmmakers through branded platforms as a method to further connect with the sentiment of their core consumers.
French couture house Christian Dior is taking consumers behind-the-scenes of its atelier, using documentary-style content to acquaint its community with its inner workings under newly installed creative director Maria Grazia Chiuri.