French atelier Chanel is beginning its story with Willow Smith by featuring the youthful ambassadress in an eyewear effort for fall/winter 2016-17.
U.S. fashion label Marc Jacobs is teaming up with MTV on a special collection released just before its Video Music Awards on Aug. 28.
German automaker Mercedes-Benz’s namesake stadium in Atlanta is debuting in virtual form.
Italian fashion company Prada’s net revenues fell 13 percent at constant exchange rates in the first half of 2016, but the brand is hopeful for the future.
French couture house Christian Dior is making a connection between red lipstick and a playful-yet-sexy lifestyle in a feel-good film.
LVMH’s Sephora is attempting to ramp up sales for its own line of cosmetics by inviting Instagram users to follow the newly created account for Sephora Collection and participate in a sweepstakes that asks them to tag a friend in a daily post, resulting in a significant uptick in followers and greater brand awareness.
French fashion house Chloé is sending its girls on an adventurous trip for fall/winter 2016.
LVMH-owned Champagne house Moët & Chandon is encouraging hometown pride with the release of limited-edition bottles celebrating cities in the United States.
Shower and bathroom fixture maker Hansgrohe is celebrating its 115th anniversary by laying out growth goals.
German apparel and accessories label Hugo Boss is showing off its menswear moves in a vibrant film.