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Travel and hospitality

Taj consolidates brand identity with streamlined philosophy

August 10, 2016

Taj Mahal Palace Taj Mahal Palace in Mumbai, India

 

By Forrest Cardamenis

India’s Taj Hotels Resorts and Palaces has introduced a new philosophy meant to redefine the customer experience and improve loyalty.

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  1. Bleu de Chanel dives deep with new campaign
  2. Carolina Herrera seeks rebellious men with powerful fragrance ad
  3. Alibaba adds YouCam AR to engage beauty shoppers
  4. Financially-confident consumers to spend on travel, auto in 2013: report
  5. BMW merges with consumer lifestyles for new 3 Series film
  6. Growth of mobile commerce creates online and in-store opportunities: BRP
  7. Chanel, Hermès rank as top brands worth premium pricing: survey
  8. Galeries Lafayette turns flagship store into polar wonderland with augmented reality
  9. Dior appeals to product-conscious consumers with sustainable skincare
  10. Instagram extends interactive Stories feature to sponsored posts
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