Travel and hospitality
February 10, 2017
Taj's video for its Taj Hotels Palaces Resorts Safaris rebranding
By Brielle Jaekel
The Indian Hotels Company Limited is undergoing a rebrand for all Taj locations, seeing that all properties operate as one brand with clearly defined experiences within four category groupings.
{"ct":"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","iv":"f6e8101715c76fa007cae704b6a20d77","s":"a3cc295902b9d930"}
Share your thoughts. Click here