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Travel and hospitality

Taj focuses on four experiences under one brand name

February 10, 2017

Taj's video for its Taj Hotels Palaces Resorts Safaris rebranding Taj's video for its Taj Hotels Palaces Resorts Safaris rebranding

 

By Brielle Jaekel

The Indian Hotels Company Limited is undergoing a rebrand for all Taj locations, seeing that all properties operate as one brand with clearly defined experiences within four category groupings.

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  1. 'Writing royalty': Montblanc celebrates Meisterstück’s centennial
  2. Audemars Piguet collaborates with American singer John Mayer
  3. 'Balmain Beach Club' exclusives go live at Neiman Marcus
  4. Jimmy Choo hits the green with golf-inspired capsule
  5. Saks prelaunches seasonal styles from Prada
  6. Fashion falling behind in fight against forced labor: report
  7. Luxury Unfiltered: Brand stories are the secret to creating desirability
  8. Consumers prefer ‘new signs of success’ over traditional shows of status: report
  9. 2019 luxury spend expected to grow highest in UK
  10. Dolce & Gabbana exhibition coming to Milan's Palazzo Reale
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