Research
December 8, 2020
McKinsey & Co. surveyed over 3,500 shoppers for its 2020 Holiday Season report, which shows some surprising shifts in this year’s consumer behavior. Image credit: Chanel
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","iv":"ffe5177729b0b3365d21adb6010e5132","s":"fc978a2cb944e5e1"}
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