Research
December 8, 2020
McKinsey & Co. surveyed over 3,500 shoppers for its 2020 Holiday Season report, which shows some surprising shifts in this year’s consumer behavior. Image credit: Chanel
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","iv":"47c582e7a949e266f862cb8933f07934","s":"9525c7ef00601ce5"}
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