Research
December 8, 2020
McKinsey & Co. surveyed over 3,500 shoppers for its 2020 Holiday Season report, which shows some surprising shifts in this year’s consumer behavior. Image credit: Chanel
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","iv":"91616eaa5eea8e74b0690055fde37db2","s":"f2f89eb5d6bd98cf"}
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