Research
December 8, 2020
McKinsey & Co. surveyed over 3,500 shoppers for its 2020 Holiday Season report, which shows some surprising shifts in this year’s consumer behavior. Image credit: Chanel
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","iv":"c533e4446a640fe8e804377843cefc72","s":"af01bc450098b53c"}
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