Research
December 8, 2020
McKinsey & Co. surveyed over 3,500 shoppers for its 2020 Holiday Season report, which shows some surprising shifts in this year’s consumer behavior. Image credit: Chanel
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","iv":"69a72b5623f49f6bb6c2068f3215d5e5","s":"3e19479d13149e65"}
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