Research
December 8, 2020
McKinsey & Co. surveyed over 3,500 shoppers for its 2020 Holiday Season report, which shows some surprising shifts in this year’s consumer behavior. Image credit: Chanel
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","iv":"1c5d0a1d9995322157ecb0731605110d","s":"7cf9de44b15b205e"}
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