Research
December 8, 2020
McKinsey & Co. surveyed over 3,500 shoppers for its 2020 Holiday Season report, which shows some surprising shifts in this year’s consumer behavior. Image credit: Chanel
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","iv":"6221f6f29e6c84c49827a69f0747965d","s":"30a8eb1b97793698"}
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