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Jewelry

Targeting China, Cartier becomes first Richemont brand to open standalone boutique on Alibaba’s Tmall

January 10, 2020

Meeting Chinese shoppers where they are: Cartier's online boutique on Alibaba's Tmall Luxury Pavilion. Image courtesy of Tmall Meeting Chinese shoppers where they are: Cartier's online boutique on Alibaba's Tmall Luxury Pavilion. Image courtesy of Tmall

 

By Staff reports

Four years after launching its Chinese ecommerce Web site, French jeweler Cartier has been emboldened to debut its official online flagship boutique on Alibaba Group’s Tmall Luxury Pavilion.

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