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Jewelry

Targeting China, Cartier becomes first Richemont brand to open standalone boutique on Alibaba’s Tmall

January 10, 2020

Meeting Chinese shoppers where they are: Cartier's online boutique on Alibaba's Tmall Luxury Pavilion. Image courtesy of Tmall Meeting Chinese shoppers where they are: Cartier's online boutique on Alibaba's Tmall Luxury Pavilion. Image courtesy of Tmall

 

By Staff reports

Four years after launching its Chinese ecommerce Web site, French jeweler Cartier has been emboldened to debut its official online flagship boutique on Alibaba Group’s Tmall Luxury Pavilion.

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  1. Off the Cuff: A Q&A with Boucheron's Hélène Poulit-Duquesne
  2. Actress Chase Infiniti accepts Louis Vuitton ambassador role
  3. Chase opens new Sapphire Lounge in Las Vegas
  4. HNWIs report surging interest in luxury cruises: Altiant, ILTM
  5. Hilton launches loyalty program at sea with Explora Journeys
  6. Sephora introduces new concept for SEPHORiA 2026
  7. From maps to masterpieces: Luxury needs a tour de force, not tinsel
  8. Mercedes-Benz signs Coco Gauff as global ambassador
  9. Luxury automakers reveal new concepts, activations at Art Basel Miami
  10. Gucci studies connection in spring/summer 2025 campaign
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