Columns
August 22, 2024
Seth Casden is CEO and founder of Hologenix
By Seth Casden
As the luxury fashion industry continues to experience turbulence due to diminished profits and changing consumer habits, many companies are searching for new ways to distinguish themselves as premier brands.
{"ct":"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","iv":"c89742f81e0432c7439fc1079785487d","s":"0fb4739d2d36f86a"}
Share your thoughts. Click here