Marketing
October 16, 2018
Customers and retailers need to be on the same page with technology. Image credit: Stuart Weitzman
By Sarah Ramirez
NEW YORK — When introducing consumers to new technology, luxury retailers need to ensure these initiatives are both meaningful to brand identity and intuitive to affluent shoppers.
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","iv":"3c01f2428dfb23430aa9251109a7b268","s":"47a4b4ed2f447dfd"}
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