Marketing
October 16, 2018
Customers and retailers need to be on the same page with technology. Image credit: Stuart Weitzman
By Sarah Ramirez
NEW YORK — When introducing consumers to new technology, luxury retailers need to ensure these initiatives are both meaningful to brand identity and intuitive to affluent shoppers.
{"ct":"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","iv":"68b6db5ce3d5bb8ca4d807d0ffa8832d","s":"a5e5d74c76ad398f"}
Share your thoughts. Click here