Marketing
October 16, 2018
Customers and retailers need to be on the same page with technology. Image credit: Stuart Weitzman
By Sarah Ramirez
NEW YORK — When introducing consumers to new technology, luxury retailers need to ensure these initiatives are both meaningful to brand identity and intuitive to affluent shoppers.
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","iv":"33e4ad51a26b95256dbb2f8baf45ebbb","s":"fd5a1bd2404bcdc9"}
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