Marketing
October 16, 2018
Customers and retailers need to be on the same page with technology. Image credit: Stuart Weitzman
By Sarah Ramirez
NEW YORK — When introducing consumers to new technology, luxury retailers need to ensure these initiatives are both meaningful to brand identity and intuitive to affluent shoppers.
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","iv":"1e7d77ade8d93b6954e9de4a7473baaf","s":"327e4cffad5a9356"}
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