Research
July 10, 2025
LVMH announced a partnership with Epic Games in 2023. Image credit: TFL
By Amirah Keaton
Immersive technologies are creating new opportunities for luxury brands.
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","iv":"ce2583040994dcdec1d9342dbe119da4","s":"0016162066670723"}
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