Research
July 10, 2025
LVMH announced a partnership with Epic Games in 2023. Image credit: TFL
By Amirah Keaton
Immersive technologies are creating new opportunities for luxury brands.
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","iv":"495b9991d0e90869a5ff1a1038ff9ec9","s":"69e8f946fe3fccc2"}
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