Research
July 10, 2025
LVMH announced a partnership with Epic Games in 2023. Image credit: TFL
By Amirah Keaton
Immersive technologies are creating new opportunities for luxury brands.
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","iv":"7728da1163523a8231b34e035dd8c376","s":"28d0db782ccf6905"}
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