Research
July 10, 2025
LVMH announced a partnership with Epic Games in 2023. Image credit: TFL
By Amirah Keaton
Immersive technologies are creating new opportunities for luxury brands.
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","iv":"5f5904298ca920f808512eabac5af807","s":"8424b26d75a099d8"}
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