Research
July 10, 2025
LVMH announced a partnership with Epic Games in 2023. Image credit: TFL
By Amirah Keaton
Immersive technologies are creating new opportunities for luxury brands.
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","iv":"12fa7da3294ac96796a8403723e478fa","s":"13f9b3aebb38ec1c"}
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