Research
July 10, 2025
LVMH announced a partnership with Epic Games in 2023. Image credit: TFL
By Amirah Keaton
Immersive technologies are creating new opportunities for luxury brands.
{"ct":"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","iv":"456013ad8dd86fec5608ec08d4f2d2ac","s":"05de5ae1b124dfc5"}
Share your thoughts. Click here