Research
July 10, 2025
LVMH announced a partnership with Epic Games in 2023. Image credit: TFL
By Amirah Keaton
Immersive technologies are creating new opportunities for luxury brands.
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y9d\/QJtjoqHZr4731rdQKrEwh9JUti\/0FLKIwCU1Hx6UVg\/Aj0YBBGVR1OFkP9lQMpvi88DHYSZr7zTkClkTSY8c12k2incsPQZ9p7WlaqNXHg1AMukbsxFUvnf\/8niCNtXLYgaTeNgMhDSCm9plEIKtJZoHkDjS5FODVdzZ+Ae8AXD1\/WEbEdQDTa\/aKClrwC9osnMnO\/0rEmc8Y3eO+w8pwfXV+Ed\/JF29ZzBvNzHfYXL\/Mh+Mny6ssCurj8M5fywyGU\/ltiSI0BfkPZC6PmcqzuZm0qYYQ2z5f9t++X\/QfugWsqqafNAAbvsLBd0UORh5nK+IOpyv76Ey9JgwChE6QuJE7JgPuMlBHQFyyiUpR\/01f4fVuox4hKmICOxTlC6zVmodB9tukHi9bBvxwyUA8jZpRcOI\/N1Mubd23xTIO2SZ0mXFTUkgkd3pV3uQmLowLhQkCnI4eCi49tMpO+CLqNYhqCShbaEBVsbykTc66ETRCEI\/oY8KTaayrlfDaiVYNG89K2M0yBo\/IaNKy1MLQWB9iRVM6r0WvU9APFjnkF4v3yJxU7d\/uIa6r\/gAg\/dWUrQDkP54IquQJDdQ3FUtUgGrnFpa3SlYtdWMeP3K0StXIvS3CYCqwazaHsQkiwQTh6+0E7Ow78vL0qT3vJOLEayKKVsmGGcMDlWlp+2pm4npGmZjCUafak8DdAT\/Knkt3zzAJ0OzdU9L\/uDMscZQufRj+wNjiVKX6MzbpIMtFMM6mrVJ4dnLASEg4YZERCAkpHd7SbzRsTQx49zar8hBj+6ndoqH6GrtLMPnGnYNa\/YSbO\/icd9amttYQRRQJHPl99OMCYgJcikh2D\/wxslR\/U4390QFg0ylPyF9mTGXNEETVQRLZIrvaqjFrn8PBc\/dzwrsHqp5raAjgAgT9TRV2V5nQzXB4YMoS9voe77REuMf7QwbIwAhX3h2lNPVAUutSquxBm29knOP2m4jf\/I2MJHk6LWfbJWIpsRe7yvnPXV7qBvUxkGXpAikQRk1JfIQuWb+p0pmhIRtf\/Uv8ciK207VPlBVagUiClHi9adTsQKxqu80krlEake4HBWA6w\/3CTABuZQK5KyV1V0XGjd8YE68BYOCIRUD041T\/Ia0eaB4j5Y9tyRmo\/OTeiMXzYYh8pV+SdJFb30Tnu1fv6uC9AaAQjfYoDHc3Jm0ihLwi\/Ie2B59p9OVfyWzvj8DyPuwH21itWkRHW11xBu\/dI3iRIBqv7IQUgv4Kd+6ldgngdM7XiTPDTaJd5aNpRXzUU8+4UV1dMQ3UhMm36VUXPxzgGllX+wXZeXGT\/PIQyJTAgBCCl2m7Lddly7OiC5vOJ8XaIqn7sxh9+t825zV8MFwQBzrjroUo7t0LRLcS39wKEke8HKdYon5jsPNsF9HiHSps513eVLZLzg\/hOe1CjmxEg9mlsrzhukxIKKukCIHBnsyICLe5njslnZpu7bJ6SOHmA8nymcmgoe8lcC3xf8kOhIUddN8QwuKIr9zQO1u3+B3gh3Qd4UY5a85oxwVvmECp30IUXht8rUVmwHeFtdlUbvTGqEa4b\/DsUEneEWxqFHNb2aBPoV9J1rB8BRKOmpgagZpEvWJQjSlqN75Aar7T3elp5bGI7U2nhTK0cdXssGh5zYdMEjZLLuyuwUGiFBwikMpbq74Rk0QL8\/ehsFMbMzOIeAi80IHC+7YNjOOefII6lKkgN3GzqwmfBCCR3pY1qnOE07KTQ8nHIe5W4neQ953+eW74Ko0EZIaQzYNy\/PS2dUymBUWIuCM2wBr2WuFyx43yaRFVo1YYNDG+zZKY3SHITDINIOji\/klPTpC7ijC2lY91ivvMdjBEDEkrRulos6Smy+cxENPsgAryf1Su5ZnZA29WXVDU\/2NXw3fGGpkN1RU+zW0LQPiiWbKsvGbKJwqZn4V7T+MZoK7wKPBrDL53NhPz3UDuOSEhJ++SrnsAHsXRZqTkAwzj\/kWjYjZ9lNFngSikIG2YJXLaELljsQQkTuW9OlH1OPQmew2hp5CEo8jWcXPLWNgU74NjLe3ToGsMfrtK\/IV8Us+CYLu83K\/pB3a+0TGVD9JjxmaelkC\/N4SEI5VSFyFwErLt6cwGh++eNw4DQEJL0BRrcutnLzyZWz7xeJUxsfWCVlJILzQOTCv06xR6uUDq1z\/QFjYK2zkFfvi2D0RtScizFfY\/hgWqmfgIIxIcSL2VmRkTJZY+4AF7MUhKSBIGnS9nY+gTSKhFQMGyOyMHSZi+egxAwzfFeYYTfoFftd1kazlS\/ZG+fKimQ6Trxup9dRGMcZXsY9ByWDU\/zE+M6iq1ra96rF0rM8N7clyuc8iL\/Jq\/zGEtouEGEmDlAgaz5RY7CbPPrXvvYbrpbDJhaYyZVnvifVx10f3s1thzKFWsD2zE3z9XgDhQ0+I+LdXApiaF5DrpdDZ7peu6kzj5K2ifPJxXbZUKPSi+Ih2ZjzvRg6iK7OLa+pQ58BZOJ4\/oCvUQV5i\/3sEOwGdZ+DVR\/N2IEPQerdFxtWtOxGsVNKQB6Q320OxVqN6KhH9qcHIeyMWSw305wB8zVFis824zrkKDXFzepCrnxIolPepVqlmF2LeGtdaogwbyUJqysOrPmSpVUFQdNSn07aFaHgGSl74mOqY1HXjdp7RtLrNB58yN4f49wZoovgCKIZT0pReN+IJ0ldPRZBrWA2m32kevXqv2iKwIQI7sBW+Rz5e1NSSD1NAMrvBq+D4oK4hyrCVqNlP067tC76uZJhcbapD\/vriGFB2x8418UeM5DIjgFjhMq1tsYU7N4jHheZ6guyyGUgkCyONu+ZurBL5rcgfLCoJrsA3yF33NnBC8kRzMxsgDyQLNUi\/adwz9Xacpty5JRhYiy3fvd+ZosmOgY4M4VgokejrkEzokiWPdd38VAfpicpdRDFE0nRXUoUmhuOc59V3cejJ6uyYi2mOXSZqennZDhvpLxTexnaaCupaQnfBM9LSo9gLaM9SIMsaEvKeh7L0DDMLyozXSU2iJ+C1F0aGnR9xbggzsRPOQcDUv2E\/62OSH+899WhbfWoUUJSSAqZ8j7Y2KHBmmq3RqQhhsPrmYx0p\/Fw6M8RySXDOPzu9PiE7yQ+442F5fb9Rc2g+V\/MeEwgtYG15LX4EBvEDFnnu4GwVdjl44RCpUCwDPxulLfVjs9wxcXMcq3oCKw0rWTlN+RywCM5cSqerJUG1JZ9SJgbH+7OugJjndKErMYFHNxCxJ5W+CueKhJNp7yS1C8yy0PenGW5Qa8f5fIypN5mTxvpHkw5RaNwU+4Jo+aJ9RIynVAHd74aS4a9yygUX0ttkRhZHGKDmYuh+huKREy7oPjKAx+RlvaD1ZKzDkAP258mkrRP3NGjjXv01l84YV0OZGgP10VA3TGy2Ge2SRtcf2\/imcIFdg40x0dwC9iKMPf86DQnKgs8JUtwMBccipwkHHpp86L9IbjEOjGKS1Nq2IM9Cr039fhfCWYyhjSR864P5o9UqZHuYFix+Sqs2FAZLETFZq3wuhEu+ZYTEXTpDB7Mx36wwwYR7Bh5UWFJNuMA6V8vikifFBU3GY8f+DtHyjf2ic3gjofExJ3WCY7xRR11DZLHh+Em2vIPHLYmxoQTckB62D5W24mVWZlOJzrQLHXWKpKGZiWVn9tHVw3pPg5\/uxvSLILt\/0XezuW1pTHenkdp59oD3e4ofqr2FixpV0XwmKng2Fu6q4rNjAdylB41i2Ty3TtmUJMeBfh3bJ2QDNHvnYXaR9H5n4WvYbi1nsq3HHCDHZ56fpRYYb14o4QW6P7akCQd3MGNzVoluQ==","iv":"ff73e1404dbb29fa351f324b0ba65bfc","s":"fe5a866e0c691d4f"}
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