Marketing
August 28, 2019
Brands need to embrace technology to improve CX. Image credit: Cadillac
By Sarah Ramirez
Consumer-oriented technologies, including artificial intelligence and automation, will dramatically impact customer experience sooner rather than later, according to Forrester.
{"ct":"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","iv":"cb8ed437182a043e3195e0bae43bdc91","s":"d9792f25c5b8d090"}
Share your thoughts. Click here