Marketing
August 28, 2019
Brands need to embrace technology to improve CX. Image credit: Cadillac
By Sarah Ramirez
Consumer-oriented technologies, including artificial intelligence and automation, will dramatically impact customer experience sooner rather than later, according to Forrester.
{"ct":"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","iv":"85ba9a3eba8902c78e8ff56bbfa22d77","s":"4cda3baffb0e9bd8"}
Share your thoughts. Click here