Marketing
August 28, 2019
Brands need to embrace technology to improve CX. Image credit: Cadillac
By Sarah Ramirez
Consumer-oriented technologies, including artificial intelligence and automation, will dramatically impact customer experience sooner rather than later, according to Forrester.
{"ct":"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","iv":"2e48523227148fd9839a6fc526b961b8","s":"fcfaf9c5a40905f9"}
Share your thoughts. Click here