Luxury Daily
World’s leading luxury business publication
Dec. 8, 2019
  1. Dior goes for gold with flashy J'adore campaign
  2. Chinese travelers want personalized service, embracing experiential: report
  3. Tiffany launches new men’s holiday pop-up store as Manhattan flagship readies for renovation
  4. These common pricing mistakes destroy luxury brands
  5. Ssense enters luxury dogwear market with eye on millennials
  6. Retailers should show value to woo consumers to loyalty programs: report
  7. Major brands share outlook for 2020 - join us at Luxury FirstLook Jan. 15
  8. Altiant's Meryam Schneider: Luxury Woman to Watch 2020
  9. Cartier talks Russian influence on its style in third chapter of L’Odyssée de Cartier
  10. Amazon's latest smart speaker presents engagement, commerce opportunities for brands
The News and Intelligence You Need on Luxury

Subscribe now to get full access for less than $1 per day

Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Marketing

Technology, brand values will guide future of CX

August 28, 2019

Cadillac customer Brands need to embrace technology to improve CX. Image credit: Cadillac

 

By Sarah Ramirez

Consumer-oriented technologies, including artificial intelligence and automation, will dramatically impact customer experience sooner rather than later, according to Forrester.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Dior goes for gold with flashy J'adore campaign
  2. Chinese travelers want personalized service, embracing experiential: report
  3. Tiffany launches new men’s holiday pop-up store as Manhattan flagship readies for renovation
  4. These common pricing mistakes destroy luxury brands
  5. Ssense enters luxury dogwear market with eye on millennials
  6. Retailers should show value to woo consumers to loyalty programs: report
  7. Major brands share outlook for 2020 - join us at Luxury FirstLook Jan. 15
  8. Altiant's Meryam Schneider: Luxury Woman to Watch 2020
  9. Cartier talks Russian influence on its style in third chapter of L’Odyssée de Cartier
  10. Amazon's latest smart speaker presents engagement, commerce opportunities for brands
VIDEOS
More Videos

MORE IN Marketing
Forrester Research: 2020 marketing trends
Retailers should show value to woo consumers to loyalty programs: report
Should brands keep bidding on their branded searches?
Furla sponsored content campaign turns lens towards role models
Why luxury brands need to get personal with today’s digital natives
“Personalization” voted marketing word of the year by largest US advertisers



RECENT ARTICLES
Day’s wrap: Forrester’s 2020 marketing trends, Twitter, Ssense and LVMH
Major brands share outlook for 2020 – join us at Luxury FirstLook Jan. 15
Forrester Research: 2020 marketing trends

Ssense enters luxury dogwear market with eye on millennials
LVMH highlights commitment to differently abled employees and customers
Retailers should show value to woo consumers to loyalty programs: report