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April 19, 2019
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Legal and privacy

Technology is an ally in combating counterfeits

January 19, 2017

Ferragamo began placing RFID chips in its shoes in 2014 Ferragamo began placing RFID chips in its shoes in 2014

 

By Sarah Jones

NEW YORK – Brands should be selfish about their intellectual property and take an active role in protecting themselves from counterfeits, according to the managing partner of Sedhom Law Group speaking at Luxury FirstLook: Time for Luxury 2.0 on Jan. 18.

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  1. Collaborations capturing attention of younger luxury buyers
  2. Day's wrap: Chanel, Pierre Hardy, Volkswagen Group, Roger Vivier, Goldsmiths' Centre and Madison Avenue
  3. Social media users more trusting of peers, influencers than brands
  4. Chopard shines light on carefree brides-to-be
  5. Albemarle Street adapts to changing London retail landscape
  6. Register now: Women in Luxury conference New York May 9
  7. Luxury retail commission, Porsche, micro-influencers and Hermès - News briefs
  8. Chinese travelers want personalized service, embracing experiential: report
  9. Webinar on April 24: Experience: How Does it Translate in Luxury?
  10. Day's wrap: Fairmont, XOJet, CFDA, Fendi, Tmall and Hennessy
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