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June 17, 2019
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Legal and privacy

Technology is an ally in combating counterfeits

January 19, 2017

Ferragamo began placing RFID chips in its shoes in 2014 Ferragamo began placing RFID chips in its shoes in 2014

 

By Sarah Jones

NEW YORK – Brands should be selfish about their intellectual property and take an active role in protecting themselves from counterfeits, according to the managing partner of Sedhom Law Group speaking at Luxury FirstLook: Time for Luxury 2.0 on Jan. 18.

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  1. Bleu de Chanel dives deep with new campaign
  2. Leadership in luxury – Luxury Memo special report
  3. Bloomberg launches luxury real estate portal with Sotheby's sponsorship
  4. Boutique hotels offer appealing middle-ground for frequent Airbnb travelers
  5. Hermès Birkin bags' value increases 14.2pc annually: report
  6. Balmain lets consumers control the action in fall campaign
  7. Kenzo creative directors to leave label
  8. La Mer takes daring approach for mask marketing
  9. Day's wrap: Saks, Gucci, Fairmont, Estée Lauder, Rebag and Facebook
  10. Four Seasons furthers footprint in San Francisco with second hotel
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