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Aug. 17, 2019
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Legal and privacy

Technology is an ally in combating counterfeits

January 19, 2017

Ferragamo began placing RFID chips in its shoes in 2014 Ferragamo began placing RFID chips in its shoes in 2014

 

By Sarah Jones

NEW YORK – Brands should be selfish about their intellectual property and take an active role in protecting themselves from counterfeits, according to the managing partner of Sedhom Law Group speaking at Luxury FirstLook: Time for Luxury 2.0 on Jan. 18.

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  1. Gucci taps emerging filmmakers for sneaker storytelling
  2. 2019 luxury spend expected to grow highest in UK
  3. Sharing economy comes to luxury retail with Bloomingdale's rental service
  4. Hong Kong hospitality sees downturn as protests continue
  5. Marketing to the Smartphonista: A new generation of digital buyers
  6. What impact would a recession have on the luxury business?
  7. Four Seasons: Engagement carries more value than number of social followers
  8. 68pc of millennials follow luxury brands on social media: report
  9. Chopard champions French filmmakers for digital film festival
  10. Luxury hotels can leverage social clout to attract young affluents
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