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April 27, 2024
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Legal and privacy

Technology is an ally in combating counterfeits

January 19, 2017

Ferragamo began placing RFID chips in its shoes in 2014 Ferragamo began placing RFID chips in its shoes in 2014

 

By Sarah Jones

NEW YORK – Brands should be selfish about their intellectual property and take an active role in protecting themselves from counterfeits, according to the managing partner of Sedhom Law Group speaking at Luxury FirstLook: Time for Luxury 2.0 on Jan. 18.

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  1. Saks launches retail media network
  2. La Mer appoints first male brand ambassador
  3. WatchBox looks for growth in editorial integration
  4. 42pc of American luxury shoppers buying high-end items as 'rewards': YouGov
  5. Dolce & Gabbana exhibition coming to Milan's Palazzo Reale
  6. Tod’s unveils ‘Art of Craftsmanship’ exhibition at Venice Biennale
  7. Kohler fusing design, tech-backed wellness at Salone del Mobile
  8. Francine Klein retires as Bloomingdale’s merchandising chief after 45 years with retailer
  9. 10 new trends in fashion retail
  10. The Douyin KOL helping luxury tap China’s lower-tier cities
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