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Legal and privacy

Technology is an ally in combating counterfeits

January 19, 2017

Ferragamo began placing RFID chips in its shoes in 2014 Ferragamo began placing RFID chips in its shoes in 2014

 

By Sarah Jones

NEW YORK – Brands should be selfish about their intellectual property and take an active role in protecting themselves from counterfeits, according to the managing partner of Sedhom Law Group speaking at Luxury FirstLook: Time for Luxury 2.0 on Jan. 18.

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  1. Introducing Luxury Women to Watch 2021
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  4. Giorgio Armani embraces adventure in free-spirited fragrance launch
  5. Amazon announces luxury platform in latest push for fashion-forward affluents
  6. Personalization: The key to competing with Amazon Luxury
  7. Instagram Stories now key to influencer marketing: survey
  8. Gucci’s Chime for Change debuts special edition Chime Zine to highlight voices of Black women and girls
  9. Alibaba, looking to introduce US fashion brands to China, will stream New York Fashion Week
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