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April 20, 2018
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Legal and privacy

Technology is an ally in combating counterfeits

January 19, 2017

Ferragamo began placing RFID chips in its shoes in 2014 Ferragamo began placing RFID chips in its shoes in 2014

 

By Sarah Jones

NEW YORK – Brands should be selfish about their intellectual property and take an active role in protecting themselves from counterfeits, according to the managing partner of Sedhom Law Group speaking at Luxury FirstLook: Time for Luxury 2.0 on Jan. 18.

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  1. In the future, leather will be animal-free, says Bottega Veneta CEO
  2. Geography is much better indicator of customer behavior than age
  3. Experiences in luxury - Luxury Memo special report
  4. Experiences in luxury - Luxury Memo special report
  5. Mobile apps are the new luxury department stores, says YNAP CEO
  6. 42 speakers from the world's leading luxury brands - Women in Luxury New York 2018
  7. It is luxury’s responsibility to speak for diversity in beauty: Coty exec
  8. Operating in China without full investment is impossible task, says Vogue China exec
  9. Nothing creates a memory better than a luxury good: Rimowa CEO
  10. Day's wrap: Gucci, LVMH, Estée Lauder, Rebag, Iguatemi and The RealReal
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In the future, leather will be animal-free, says Bottega Veneta CEO