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March 28, 2023
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Legal and privacy

Technology is an ally in combating counterfeits

January 19, 2017

Ferragamo began placing RFID chips in its shoes in 2014 Ferragamo began placing RFID chips in its shoes in 2014

 

By Sarah Jones

NEW YORK – Brands should be selfish about their intellectual property and take an active role in protecting themselves from counterfeits, according to the managing partner of Sedhom Law Group speaking at Luxury FirstLook: Time for Luxury 2.0 on Jan. 18.

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  1. Men spend more on luxury, but shop the same amount as women: report
  2. Valentino brings Barbiecore to city streets with guerrilla marketing effort
  3. Balenciaga pulls controversial ad campaign featuring kids amidst uproar
  4. Moët & Chandon unveils first global limited-edition redesign
  5. In Louis Vuitton’s blue checkerboard battle, EU court rules design has not acquired trademark distinctiveness
  6. Fendi covets classics for ‘In Love With My Peekaboo’ campaign
  7. Prada Group, Bulgari, Buccellati and Le Méridien
  8. Chanel flips ‘Métiers d’Art’ script with Senegal, deepening demi-couture tradition in West Africa
  9. Mikimoto honors modern milestone with ‘Love Letter to the Sea’
  10. Louis Vuitton launches into next era of high watchmaking
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