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Legal and privacy

Technology is an ally in combating counterfeits

January 19, 2017

Ferragamo began placing RFID chips in its shoes in 2014 Ferragamo began placing RFID chips in its shoes in 2014

 

By Sarah Jones

NEW YORK – Brands should be selfish about their intellectual property and take an active role in protecting themselves from counterfeits, according to the managing partner of Sedhom Law Group speaking at Luxury FirstLook: Time for Luxury 2.0 on Jan. 18.

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  1. Chanel taps Sofia Coppola in latest video drop
  2. Importance of ecommerce for “Made in Italy” post-pandemic
  3. Day's wrap: Rolls-Royce, UHNWI spending, Lane Crawford and millionaire taxation
  4. LVMH pushes gender equality and diversity in social responsibility program
  5. Is JD.com’s AR shoe try-on feature the future of footwear retail?
  6. UHNWIs, picking winners and losers, drawing sharp line in sand with spending post-COVID-19
  7. Lane Crawford, department store to Chinese wealthy, puts out call for emerging homegrown talent
  8. Marketers take to content marketing despite reservations over ROI, measurement
  9. Why digital mastery is the only option for today’s luxury brands
  10. Louis Vuitton plays up classic luxury in new handbag effort
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