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Legal and privacy

Technology is an ally in combating counterfeits

January 19, 2017

Ferragamo began placing RFID chips in its shoes in 2014 Ferragamo began placing RFID chips in its shoes in 2014

 

By Sarah Jones

NEW YORK – Brands should be selfish about their intellectual property and take an active role in protecting themselves from counterfeits, according to the managing partner of Sedhom Law Group speaking at Luxury FirstLook: Time for Luxury 2.0 on Jan. 18.

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  1. Fabergé seeks relief from COVID-19 cycle with Easter egg design campaign
  2. Day's wrap: Employee loyalty tested, private jet travelers, Kering, LVMH and Tiffany
  3. Jaguar Land Rover deploys fleet of cars to support emergency responders worldwide
  4. Financially-confident consumers to spend on travel, auto in 2013: report
  5. Galeries Lafayette turns flagship store into polar wonderland with augmented reality
  6. Marketing to the Smartphonista: A new generation of digital buyers
  7. Tiffany & Co. continues app push with banner ads
  8. 9pc of US consumers trust text messages from brands: Forrester
  9. Tag Heuer cuts Web site response time by 4.3 seconds in Q3: study
  10. LVMH drafts Sephora, Moët Hennessy, Kendo, Fresh, Starboard, DFS and Marc Jacobs to help with US virus effort
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