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Sep. 23, 2018
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Retail

Technology is means, not end, of improving customer experience: Neiman Marcus

October 17, 2017

Neiman Marcus' Innovation Lab was created to determine how technology can aid customers. Image credit: Neiman Marcus

 

By Danny Parisi

NEW YORK – Retailers and brands are hungry for new technology that can help engage customers on their terms, and Neiman Marcus’ Innovation Lab serves as an example of how to do so effectively.

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  1. Bleu de Chanel dives deep with new campaign
  2. Announcing: Luxury Marketing Forum New York Sept. 26
  3. Burberry uses guerrilla marketing tactics to celebrate Tisci's takeover
  4. Day's wrap: LVMH, Farfetch, Michael Kors, Swiss watches, Perfect365 and Madison Avenue
  5. Bottega Veneta explores duality in muted vignettes
  6. Miu Miu opts for the unexpected in fragrance effort
  7. Audi allows Snapchat users to unlock their own vehicle
  8. 54pc of US consumers crave in-store digital, mobile touch points: Cisco
  9. Burberry delivers faster fashion with ecommerce feature
  10. Tiffany leverages Net-A-Porter’s audience to bring designs to next generation
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