Retail
October 17, 2017
Neiman Marcus' Innovation Lab was created to determine how technology can aid customers. Image credit: Neiman Marcus
By Danny Parisi
NEW YORK – Retailers and brands are hungry for new technology that can help engage customers on their terms, and Neiman Marcus’ Innovation Lab serves as an example of how to do so effectively.
{"ct":"aRjMOmhuhayRng+g1q7c8x8VSx0N9O9wR\/jqP4OBd4mvYZVjRPJJEeepRLRGuGNbWRftEu\/CwqISIklkp\/ilyllBVmc2IDBuQQwCMBS1lh6fobvjBr6hWpuV9iwVv6hS5CAalxkERE8pRQU1i4vY4XyFmNBy3quXsoEkp\/wyCls8IjfA9eVOZ\/jWvNqp9O96bz+k5RemNL6M+G\/6DRYnSv7DNQ5br3xBowuwG76IrfFb9x+0jw56+U2jo5dUlYIDvdo0Ad88WkJlzaJI1r\/cKG4Z\/thbIeWt8+whi1BGTVeOmLETxP16pUSukTqED5c+z+QU1wBaCXd2GvEehQzdp\/79FwCYJmNkLLPISAXUvp3MOASfBWTyC4x46SuKi2HxrsxE11dqSYzA8PigUNEyr41AdmX8PD1haDuDPuGm+Bry+agdcAiwIhjF8abgwsGcbwjvT2TrBy0sZaEs07UgRmAQQumJYODW05z9A8x7GI57Kledbp\/ZkmxByC1t+IZcqlUF8hZnCpI5bLL2cIoEfxyOGq6gWY1aXXOA349MHQeEdbXy+3yXL\/1Tc54RCfBxl8Cmzz91R7PI00XqpX8mIBH6JcGIx+XkbdvlfRdOyZxWGi3D06Bpr8+hiSDljatOaTsPvXOtxiX7zREZFIv6eRf3wVv8LW+J\/rmKLDpRJ5z7kxFPXpuWJS15rvOyK1Mv8S9A+e0FqhQd3NXpkrFfkw83VA3ShmI\/n1ZBjkY\/4MKvVXPOGtw9RIyUluYxgM8ZyeoDvuQD37X86n22ewZ1jBZVTp7nhUkupYYX\/z11oqOqN2cKDA2TGhZ6eLJMkL2CK+haehtmcP2vXY0Qmf3+cVdzWhqoAboV8+B9ChAQmp13gBUiISHkeI6D24mRa7d2dgI63VSmJl5ZQc81vhnpCIUTQWRgvR7xvB7xXtLngrYzSUR9ugu3zpbApG01njrhSjamvTdT2c7B+1xPI60TKkgUjPTsiVisZBH9Wf8dLurKlFX9CuiV7ExTz0ObFhG74YBwM9bMAefYoIXnvs54u\/DFFfS7CsQbkoPQAXcgPGuHD+FRVdSiLEDtBlGjPWrQL6fI5vijnHs2GWxQtx46zCKssG\/dYt+NvW5se4AM+HH9UMiI6+zN7dnLNs4w\/+kLkJpGfIOE5xEs56HsxzIhBdLzHCwr+vk2SArQFrTpYX6630DYcCMAf07MXSXlFvS\/NTCAwftAdn7qAVGEyM0f9BY+2RInObtoh31mJKQvGrB7cEg61tctGkXqdzY8rM3WHY44Gnxts1d85QBPk69yl27ClOTyY5bcV\/U\/uVFdSzyP7Fns+VpJLEL8FJCqSlZjQAvVX4koLq0EjANtf9UbtNhSnb28VZKbXZ7k4RLh4o\/t72nZ\/QvNY0x6jVOtFYwg8BTKnws6J\/1ZC0Oeu0WgT9dbDmpyGj1V8OExyoQIYJ5yBtjnICJ3zeiuM8XyJenmkMeqKQEPUGMCc0fYHhREiCQ+lPXV0Hq5V2GnRWFHhwEWlGRhlWHiVPhRWntkg3qHX3kc7mxt1kYTYfOWYSbUcEnnNuUQ+AZnYf\/bvHDMIaVC\/2YAkLXmzLFs\/x9XhhdvHp9y8IJ0E7g4MdkVyaFbAXv6A6Eo5nTozVQP7ovOAMCuYdYDRrbelDEYGLuuO\/+3Ex6LaL5qOAgAWI4aeyZ5daL7m2O8uFjwaviNJgWfDwqDR+wC4HKSGdc\/Y+G6iM0Arb8rwuXrzIDqNe7Sd3Br1Pw2SLm5pItpQNOinjNPFBMBwJK+1\/i22BUNhkkUmd5c45IIFHFyNvyGHIq+WHsWupvR2Rn+16gTEfPuPz7QCvpE4iX3SjTCUR55bx\/R33rDFIO8FxvF1IafJV4O+giz0S9WHck3WFQYoqbYoWD6UwP5LGOiXKkONoRa9dsvp3XzdboID8Njx2SwXy3Z6f6ly2cw6CXPQl1MGbh0tCNNfJ9Tw21tZaa7lh\/GyGGhcvY2DT5KmBEkh4njsul7khcQTWej4jJycC7sKR\/LxS7BhtRyhOnetRSEo5nE5yeCf+bZpXDAX9ZwwdnTaEdTcS\/UrJrpveyIV42subwz+wVQEEG5ms4cSbzWmE0ldcggs+mqa69+qnl7GVUKFSJTqzLX1Z6N+NmWVMDigQGc7JN+spTlJ4OzfLYiBeP\/dJx2OmrwVkF7IQBzVYocpqM05SkdPCk\/YVtE2elgcyi+ULqbLhubcOoM+Cl3vHgL8h\/HR8LhuLSeZX8If4aDhpSHJuD+rxoIP1jjWnq20ZPdYNDX6IdB8OARgiyAlfQRBp5+D8QCW63cUs2TRngdQVvzMuY44rFK0qqFBt+002pCayIJ6hQfv4h+toy3JQfUEzTFne\/OEeiQecC1mjeGBRF2bgHAWxuV84C4WNdkKH7LF3KlkIgMu9QOY6Q+2PwZIViHeKSfJ2+4ErV2CMABu+MQxTRujeOz3TEHp0CYh9RhuPtgAdlOUxzBQEX6JP2qO9EYQF+HGYkbULjUo\/2ptUBvQnfugGrOcZuvtFehvNZ7EvGGVXquOPKbMFlMbiMwKg2R3FOArX62x5KovxpOK3nm0mtdMIgCTDjYXUE1KauIuNf+DZbi5sMlKcdY2ui5PvoOQXKy3b4o\/zJyfm23RPfUoXzbCa\/1rNA8UWsTuViOJsdFr9KKOSz3gQOgqRsae1d624tVwWfBrosek9mLlU81NvwksGB081LiDxvafbGHz0LZeBE8kK\/oe030Z3aEGjsujSexEgydC0XcnTfeK8s9BExjjS+xYuMGw11TLaYkMjOI7ao2lABb9sN93NAVfULXs9dH2FVfqqYWMafIhbRVqeS2EPedvNwbCFBxBFiUeS5dpaO5uy6ttOkYZLW0LyVRT+FAo9f7HNGLfKu5qRO30UaeU00+7sr+3vNACSn2sCF7DMCx\/qUce3GwuYdCQvWfWxuqk7+qAOAm9rcDutfxbNMkaahHwoUoiXscSlVUG+G2mjGWE\/LczBMGrZWEQ5rGxTCAq6z8nKbIsgnGuueD5XlHldXiIirojqUtg2dxl3SWU84BqQaCUZFO929ljDkMI3TeI78xO\/bp2QhIeEPCiAhk0R3X8b1jCvirZvUFian4Ckq76bloIGRuewPS7EnXml37TkiztB2pgJbKMpNjkhx99WZFuKsMCfqPMUqzPHfYXbZiaFG9vhIdqiTkCcDH1bsFt8gXY7A9sw1qFS4qgrp+28u72SGJh8RNrfqiQ\/e0Bk99LMnq8F0thlpsWLcrlvIHcYocHI45Mlf905AHeo5fleuPI4\/gjgrduWCS8s7wrHvQy6Qm9PndInv1PtS7CvMv0tfCOSKwG9YDSf7kBA4dr5cjNf6oyk+1KLTx+I+CACnZxZ9PLA2Fv\/taocyP4rgLgpMKLZpPWPjwDJ4I3FyEPwYRTBgCuHL16MMBTcWhzVpu4n5kFTcMlAD\/Kevzbhw5+X7vUWYarudOdjAfu2Gx2RsVg4Ef3z+aMQ1ZwsgUMmBzJSB53TBqb\/Fr+6yZ7Frx2rgTChfsQXkPqqWJgOWD09tTQSs7NE1DZ7WV\/JWSUcmIkz5Y7vtpdOeoNnVJ09cNhZMZ2xzEpwdFoYfpBxMDaPcGgi+ea6gG3gsBAK\/7LFsDVKzSBWe+zyMuS59BXi6rp6p\/0\/9Lo9Qv1t3RtKS+JVq1\/gAeYcaqbzGP0sNO42djDXm1McVjnimVTfmAIArEADPC\/3Rtme1G8tJC4s5lV+ftU9aYOu55ROc1euF1MvZrxc0tf3CuhjbxlAomaYwNsaEinfhYK6FacAatIk5DfDvYjIn4sjt3kWzvmw1WeQXwP0ZcEWVWvB7pDLV6M8gsWK1HwUmohwFrYbE+XDcxTRO\/yftn4FheguDIsUKbk93NEDD4GQm9qB7AB9U2WGrA4IuH8kveb2NfS9eB\/6MVZKx8lfpd+IdfJH8+LUF357KKdefZ2wzzvzAww6kMEbE6FOgUDRr5LNOKyEhw+F98ckkSAgQvBAJ5aFQn5glREbWwSeX9PHrDM1MiOii8acQeaMq2IIzFYLV7rNkdVohyBiTfE3sYMq\/ysynu9yYKKn5Ozm4lUSjvngv1HJpOyHckPNQqa06RHGmCrQBX\/X0zx5oIl0WYa08Q+6vzWI7l4PPjwEYcsRWpn5GgV7iR3eTRqJiNxKXPD+2kr\/EBZpXcsORSncKT2xX1ItpNU9epBzWHCjOSZybh8Mw0X0Ot0xr8lZhF9hUukFotK0qx0y0vTXOLqjm1wdRrS2zMt4q5FjQOyERfaOGCZiUY27puZBjuDke3JWvraLLDTwfwk9A56jTrjV8SOqA9VffKrZkw8pzY4IF2jLIkvgMQSw7iG9ktkBESVGsCWukO5Agy\/h0tj1W+66PapD0lS2+kRWYaakXNTBIHeVae0BOrduc\/vMgGDVnbsYI4K+GJTyIts3TG6A6ygQ9KrbvfemMoWj5ffOZHTYA8ShKJHmMuc8QFA\/AsR44QR+iXtQnfOI+DbPFjcxET4Ecnc4H+QUo4UNyW7p3RiGjUrW4utb3Zy7JrfH8BLtxJ8DxZAz37F939UyOgcKz3OZrFqbw2kgYqTB\/EHzkjhd4me0PuUbN3\/qd9oOTKDKGxpwbJvRldr2MIZ7p3xPLxGYzQa86FMJTuijIJ3ZQzpwNdKovh64v1cs6zwSQDaHhfoJktz19SIHFhTe3QZEWv2777tRCeIwlizYi9N5TpbA+PRN1sMjsE0IE9Rf+uuLTmQolt68TFgepMBRMDer3v4gwIPgVoN5zd2bJLZEDOt8dO99eNS0y\/c1goSCNTqC91w\/kTNmw7PF36p7rP2q97vdz\/fWwcseH+onDG0yUnA0IqCnKPYAAscYbFpR6Ah7Z2eJdtp+Z4jE5PGkzjy5NUh50AOupX9l1ryZyUNI5ZzVYdHZlt\/RiY3367bUmAycw\/h9NyUIUcJqgAOykt+SN\/tcDCTwgp3duumr8RT\/6fDhVBPpcHUbsIcND8Lkm5537IMRktTOh29anZyI+y+1YQOkN5T\/9hH26yrD2nmzVoR2CMt7Ncx0t5gQOwsCF8\/J\/mGDEeecfTDOrPAs+nT4\/jpl\/Smo1uPXRUuZQM8zqPVc4bfltRrb4wekzLExbPu\/xeyhINKFw8DukhLmscoqSzF7RnXnw0j7o2fFWhACo9wfL\/XBxD7xUhgE9knfbdG8A52YUayuzcLhV0uKQO\/TFwbqTKDRAC6XOA9cJ\/2bSLyi7gEo7TZ8YQWgtEfujN\/x4wtkMkLZGqwFhP4TjqeeKAIAe\/fccN7JOqiSy3uFZKgfEcwHflrLS+47PdLmmdpNZKEzmX\/EHU+aiBpMw+9GSAlF2\/Nm3bOE4FOLTFlePAXG8\/4GZrrcxfNh\/mYIu5OquCJ0\/02zHrVIUxPcDIEKVz4ZUA9NfpA3pbRs2jhuVEoWY0tHYby7cL76tn+K65P3cQR+URV\/+vZkDeTnYYW\/U\/djmRezhiUnzBSw\/vYOn18JP2CfN8ZtJUSUTZ0Gb5X6P8cukMFgU+qyfyzFGMS80bpOkJ0hNgDIHWPg1gBnhj+h64MZ6zRCjMwxWlLk0v9OdOoIdTXa9XYFJMD0vGczbBYKzkFZInwpADJxtVN6OSOF8iHcZAA6yIVd53xTRJ05+a1S7pvY9M+ozoP4Kb\/XXx0KH3+EVMDvU6tJmEqbRNSfEO5exie1VXHMXyIw0OedvFZ992tB9RgP4Md2qhMzlVdvKibVx3W80Vb6TzWTVyOStGK4nvurHA2bByhobcai91n17jsf1pJ6p2FdU59SrdccvXVNXy9Ie9IETYVlz2JQ\/fcKDGMQUeTjZ\/M41UVKzGO9K\/ll3h\/M\/0LP0mj9g6ymO64FY2RJTnLVNr6cpuUPYG+jSbWE3k9\/\/EyLbg2gbWvAyNQ1VmgML8Vg30s+No+bpWKtE0LjLeprhaWV9DbFLLCpukxVnoK5KrV3pkIkCLlgtK59tvD3M51lQTyb+ddfsc1vjClnZHqnuBCP3vsVPJPWb+\/EDx4g7Fgu3FT4joPbcOwolK8eIuRpHAzPi\/RrRkaXUptpn+FfrAzrAEQbxcgoVwNoiaWTu086F3B\/aTdVVyuA\/81jxj0gdgHQenQwDWiPxqzB4qe430saazGNN89V\/tKvzJyO70Buxry4oMIP9NcpA7J6EyqYUMwcwYTnTkI82AmeGgzeV+4iBrMrtCcRub5O2qa4cTALyMomhZ7epwZmo06lBXxdUeQysbDY7dHOBBoOvA289rs9cTQFRZdvMZgCmBl4cclv1Y+A6TnAEGVsBVoghKygkQU\/CKC8j8ziy\/7NYxNk58LO0YD2Rip3PP4UPcrjOSRimJFyMGgGC4xPfdBsnOkPOsuOK6oUg48eMBYIWy3EqMbibsnU7c6Oj\/+cYZYOHyEGhPUIeLm94lz8sQ0Yj4WH4JTiMt4xQKIrJEnNcdybgXwcL1Y3jGEZynJ7q3T5hbP\/W8clZNK6kbUY3oKUFEXK2QnifHd6hvVrVeWJAktzBoKunAL8VYb\/mbkELXMCFgNLVYGMlNEKc096MJDZEeaQ3xiLXp6N1Cv3taJNZHAkVzO1jmQhif6sA3hEz1yYnbTFuIR6gymQl8NB2XV+jF3IFUNA==","iv":"fa68cca4588db69a2eb70bed963f75a3","s":"f5af174c6c15303d"}
Share your thoughts. Click here