Fragrance and personal care
May 10, 2018
Fashion influencer Luanna Perez for Furla, fall/winter 2016 Milan Fashion Week
By Nancy Buckley
NEW YORK – Consumer data is often first thought to be creepy, but if used in the correct manner, it can elicit a new level of personalization among brands and consumers.
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","iv":"d1c469ab2e26ab8fc60b791fd778e7ec","s":"8b9d6ad5e889b2e7"}
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