Fragrance and personal care
May 10, 2018
Fashion influencer Luanna Perez for Furla, fall/winter 2016 Milan Fashion Week
By Nancy Buckley
NEW YORK – Consumer data is often first thought to be creepy, but if used in the correct manner, it can elicit a new level of personalization among brands and consumers.
{"ct":"F10eaCcOCvme2kBV8C6LdEXJNQu0Suj75IYytuh7ruHboOk3MVv1xIUoFxtEuxoHvcPWzLEY32jtee0DR2mY91hhLdKL9\/x\/CQCeMLH1yVK8h+HidQP5DEeAXFMfgSThRGlF\/3TT+01TCXlFDODaawBW71jgRBh0EG5xgs1kTSQHnY01yQdOQvBhnlm2Mo0gVq\/Iwgl1BIJM574Zqh1m20qd0\/Vle8TydS6ayWofO8fYuKO2d5\/3uaLBKQFRAedDD7WzwWoq9HYIjPJ9hFBOQGpGZOiNL78xXHaB9uITbkxJW1ivB75U1PkT0bMPxfDMyycDbhzhluxILYnh1SQyLO6taUM6UTvAq7bP46202iWnhqzR45B8TGZo97Z\/7ZUJyCjxSM8I3lhKn9FJq+yh\/yPFW\/4+d6AxoTPRZCJ85OlyKzo9v7Su2qR5Rl25ydMt5sFKpHbBOOi7Esn3FxcLNw\/SCuVxnybVjo74qQD7wDPgnmTksKBku8PQs3ME2Y5rMoRvIOB+KxqlUalTedq1deK3zojBOonaEIo2WKoWVo0kR\/6jKpyZZXBXmdCCT5RMZBf8M3AVcaTC2hr7OPUFgWG3jWF0tfSuA9knrSFoFav\/thWjvlBAHL+ds93Q9tPDT3qr3CgBQHsm1KBzbIHUA9PbZkAoui9gba++15gPtj1u4+67V5Vlao3qporNJTmDnJtpJP2Lgk+kRYpDv10JK2+WFKrDYOZiOt8t92wmeQcuIkxm3Dv\/zrh7JmfEHcno\/wBIX5W6519Uo38SzzF9v78LkdBb1SYygNouzyfigKS2uW5MJw0ORBzg4A9FWdFG79Exp33gF5mhMUC+7ew5auSOiWC6qBqGQiAusH0jtODIy8oOg8uy96WNSpI24UNAEl8VcEhQQTpICtyOlCzl8KzCDN8w4KKlYoeeESEx1WROa0UBOC5WFf37aDmtJOAMhLdEetIIZ9+DSluurvbwo2NuLaFsbvZ239cyijW3MND\/K2pU\/xjPa6w3iTAZgE5r7YiVE29oXVKmT50i8U1+x8VGZSdSVCZsBFQ0gep3MyxFu6iainBaDFb8r6KHAbTT0+oNvGhO1CvWbfGUt69nIFwYic43uZYaH0H+iWnL1UYf9kkB5AN0jcmTvzZdrVm5rh9K83xW36NnIKtcDbPKqcBqvJs+1Nnv+cHhkjb\/v3MjoyCmxc9s6H6H+6E2YA0s7JN3XVQSlRl2QnZ8ADz5pLXV7APH2i4\/+C2nyyJtr5Who+onBaTX5adJDMHmm+QLpw3U4vKmZeE9X8fN3a3Z27OOFDT0zT4gDDkXyEE0jmSufEJ8ZltSIN9Ucm0o9CCvmsTUHjBcN6G7ToZ2R53E1MeLtt9kMYErS63KYlkdfGrTD9IZmhAobIPsWqmmwGCm4UguDZK4bAMNVIQQjaTgXMbJ3BOPZwvDv6xe0hquT7PwVCdeYN7KL8AcZFT2TJH8GdMYCGq4bL0k5ULZbDlSvJeykilCvjsJMZ6gJPFRN2bxLSv4Aa443i08yaP4L+1x++r\/lJd5DUCGxhEpz9b72n6AhvpZ1sFr+iErWJhhE\/e4GVl6h70x8qOClL5bGmD6urCUxlwFELgRpyLT2gdoVGcAEfb2epFSxO9gB47TrhOxKt3QOIJd7AGxS4uaDlqwAcB9Fds7U\/u7RaaZ4QS65XPnTuW1+RBgtPb7oAEu0chlId1dyUvl9AxE2+8Y2PD84URgVcSo7AKaEfSrT6BUaw+NB5jfBIOjaI6PMEXI+IqLNCyGeBGd51ZiFudf8+slJrB3O08mUAJRUa3dFThP+Xur9Nm+TVUGxl8XWXwlsOMIe4MyLcoZBmvI2NZhAOpzyBSpiN8cCBRJfedsAWb1zyw6UzxwSoCwscRCb6lJY3yPlv12RGfAcGLFSyTKVyA0+AhlChDuaYj8o6YKocIOZXe3KfqydCRifnGTqNP2EF8WHfglyDXBcstTrCUPHf16niobZsDWrRtpThDN0ESSnz7GzgpKTNmVPEA2l6dbaIByKnlCSSqKZ5zHHDRHo6+dHo59lhDVyy73Mqkk9wlXIe1oqF72LpV\/J8RjF8\/ARyP01U9g3++FYQYroyM2ITY221CsT7r8Bh4qyuLPVHHlmFNNH34IX1sB+Yxj7ixFY5n3+iZmjbYXgMmIC4YUkkaNvm9IbYU5cktcVqeOO28YOvcyGoPm4DX8reQJsbjAkTG54S2F1bFM7f2Px10jm73ZguToY3Ll41bLbYOxjT9C8VTwyC93wCHTzYjvKverym0NTDg5bISY7JVhsp4Q8EZo1cGriohembaaHTtwEWCL5g+5mkEdz9PCUCKrXoz8P2UOWtOFpLHOSj8APiyVGZieh1UAL5dBnTd2z9tVnUDO8GvU12s5k5IPozLuRxwZ9eE8Zs1dJp1VtJKIt22h1UkujnpW0nJ0\/gwZCa4jE9bvX5F94igpg20CKhZ7QPCslI6v1z9DR7WFU2LbEFhCImODC4LUBkCeJnexhT8UhIoovh1TIdNrtMClCYoHY53bIT8hJ55eT52ULmyrkmYqof\/VHTm7mVOebfPCh1ewwUa6\/YFDrZxQq7iCW3w1iH85EWNdTme3YHq06RoHicgfWrjkgqyB5Bzh3aY\/DU2fhK7Awsqm66NF9+Lmg6IhxnC8wHWQ3QPwUOIpkNKq148j5x0UGgkxVqxS\/Gt6Fl5aAdW6G83xPPaJPdm\/HeolfbrYfMroffrYF+UYMA0cdpOT9loQPvF8PEpdd2Ib24nfggBlMLPhRkgf64MyV72Nvw\/ncUq9RgJzF3NNDnHj6JYQMRXXPkt2hIrtjVSdvw6E+mb24G9i6Bxi0esg2DOxsX1Uatw0gPUGcCic0xwHKIdWM\/+GobVCcCyGs2Wb+cVTb8GcpOOr4zJnq9rCar80Dk9Km7qhT+uog4g1B5iD1oyjglUWWyP3cRU98\/ZjcwGIa\/GOuyXXiILH9PCVxs4A2slhDE8N4YOckvYv5sYM9Av4Pqq5HvQmw2vF5KR25ebDGUMU92T8tGW3j1e2L8UiWi70clNRpUk+lvZ8qJ8zKMSqlxyFIFO4wDzTrQ1IPTUKPzS8JmnGRGEGlAy7S\/ayLnKU5ZRKILj5cgQDcO52+8iZc3d+uRtveu8BB8CTXi6yFhPb3w5ksCoQHpOa+ZIFCj2bQeUDq6I0y11Re6DedeV1qrhODtxkRuSoQgD5Sc2H4JlW4X23ic93A19P+BRqz7t0ITe7hkKkcEoTO6nbik93gAmt\/Ubzbz\/wgu3IytaHzKIG\/h3xyNftbpH9CDw09sTu5fqdXpDtqmZhVWGRYQzEKTZ3mD2Da06Y\/jxHim7b5d9iXrdjbdCsxv7\/MEFVf9cYZSSK13TLIVt95v2gyzQIb1KD\/1GYo+QZU8jyGztcdqVn8hquz0NmLEsGONBg+L\/nJriJ6xpK4QN2Z\/t5sRJEJ55y2ccrpEe2CY74TBiaGl+kXidTEpIVL4mFO5k8KWNeB2smvZ4WRED9QlLCOSlbdRbKGvBxlY\/rT5iZZ8L39Q96NWEZy\/j\/K4YD17mkiSvYz19C0K6OVFOy9Kpug6\/BtT\/fiBsWMEkxJ6tXChbmYdTILHvXru9f9UNhCa4PYDxjVMHKgOPllps7xKBY7RUMmgaP1HjbT265lQQF76zsTP\/lzQQNU0cHAQeJlr66j29IOugp2LnM5dCLMXgXSb\/C9Y0jpNAM+0GiQeAjLmteXSfL00aIUFHDab2Sddnl\/Jb4LPf0EI8iU1J9T592AuS\/MFkj6\/OyKsLNSZVLgyf2dDsNw1jOwulNJz3JNRe9evpeu\/v1xaYckaMib\/CEe\/iqtYS8LPMltsb2xNjNWVKkES6yhDQlVK6rOZLUVVRLLBR2KB\/GP86PRz6ktDNz0P9rBXOINPey+n\/ZULG8Zj0bWvkn0OLrd7auqStAaFnMOEyhTDXeZQsrgo6Hf+mTNQ9pxUBI7218gWVHvgZ5yyW+a15TbDoKGQN5Qs\/9DI2txAvV4TtE7CjM3NcmOJFhIbZrKgd7kUUkts\/xdhThh69u\/n0qo1gY\/cpO2wIeTekHFB6h8jtN2FpY2Jz0+QvWwmxoJ3FUMgAIDvjG7ZVuQFsGzer4wNz5g\/kLsj0POzyAcO\/73ouQ3UlMNcxLqb63jROL5ORsRLTkA8cFuGYHnNwZsrHoDQq9pfFPJg7gFpvGJ8tEB75MwNW5Em1oTjbUyk039DY0uRXQFNZA4MqHMAcaWaSTLrW7G6ROzvm\/1Akgt0GGzDs\/7xhelDzvjoszXaNUmIBvI9oa5sx8oLL2xaOwStbdF\/deKVeQ9yT++LQevvbjoHoczqeiMLgyD99jOwHitmttTMs7Ii1uRFWa7LgWMEkMI6dRubo6eSDpXtl1itaYVQBakhhAMsOHrW777Gvt6r12iqyHSJ0D2LmcH1uiQ8GEGRNUibYJl\/iqaZpSqqmcDrQg7\/XWRVMj1\/SCsF8NYYAgYuFoRq0lIp7X1v9DBk7K3ghjsnhfh629wXnt8swR81qqzA2aFP3yTqLTJj8C1gxrVFyAe0fYbH0ti6mx+Tt7XMGwNAA1Hv88Jj9NSL0ibaAKDeXlYftfaB4wMM3IqdLLaFlfi13rcMq3H0AFW7h3AdQFMl0gnxAFHr9lIhYT1jH6\/lVQuAGZ72Fg8EXsAjMKL0Ug9iYo21rbXx0vyOuLmwRy\/QKY4Vx642aR27LGRyqX0AihhxrgiHqAz7\/W6l4x3w4nJ6qbbec9+tOAgQtZNJdSiNNfeC1E71SqFVksv4ETIj8j8ejXuOkYQ0bKxfWf5\/9JdF7QJFiJ1Pdb9y3EzC1OBJygftJ\/xR3weLzhJDrQYKhRy7G39Ars15J9f2q2HUkzl86H0EbG6wTcinoHAu4RAFxqNAlIjPRiEJasCmVNGxU85o6h3sl+wonZ1kJ3kjt3VasNPmh2aSNgXDc6brkPQ+oUCysLOMTAygcPXj\/oe8332gmt2hXWn8RdWBRBPPaKpsnYWOQFX0cjgXe8c2OaG8P0XMx1Vmlu6CKBhCvlZYFfBWBeNT8gOeAzy6d8WYQSzdVyPMpVjR1wnQv1ff8auN2R3RIXyFimnT3DlkPF25xmkMzHCjO1cTUcV4mlLOkSNNCDui3bcckI6SYkVr+\/G9mMNbnQWqo1EkViKMj4vJBsqAAfbNWQKuF6xVAWeraa09jsHNQtJLmNsevwTZdFiOm9A7Lj+d+XeizFqDOSwL7f1Yl19nn7OfMOHYpIuaLa9N\/DRiR7teOS5EU\/qx4krUQHQ+a7cNFUVjBtRG4rrmbz2\/Jo6zCjCCAdKucR7BOYnvEfuV\/bOxout8k3rvfahS0DktNYM3wWGJovh1flDM9QfLlDlzbfcbc2\/ycRdqjeKlpT7KVvxXXpsKlq7o8CRFZ\/RZmW7+RJJV2AFc7wnchB\/gZIZBvpSUKytg1nThAdzmZq3p5Vudn0eBCnBL+qJzNTjKO5Clqy+ISDgaeJOy3RO5HPKqmS0jMukltKEFMoGZiEuaf6u1qt1zuYz4Q7yc8bKLuowQijcNFI3eQ5+gWIPVh\/9QlLQGSgdZG4c\/eliUod2UY\/z4m7QYelZEkG+qshI4JcziOMMpMfKqysml\/Esqqk\/eFNURKbMt8QIeMrBvFVFZbPE0i1TyODUBaDa\/ZMAFUtD0je8VMmYBwbRW8z8KW9wIt0SbmZ0PM1kCWx1G4pATwgFb1YaiDFQKC4zBdLlGaRO6whmeGqIyp\/O9Q\/uu3sr7rT1PWbYaD2HhKOxvs6j2LYs4qEjuwV7DbTwDHlTq5e\/RKhINXD3GDuQ3h+DngzeHFi6rhSeJG7Oml7RwXET2e7LtJVpHG6j+0GSO+ah3Meyj5SCAKrIC\/US2c+HBLzVlIjlVPIFBUhX7tJyoawsynb9OCwZChR4W9Jl9zJcTssTuJhojSfjsVji0dDzlmwYDCal2jmfB9h92NVGgm2Y4ElYr6yAOp4mGiSdlSf8Wni9Qt1xdfyRBFvzNxk8YxDWEcp3yRieQfZjbWLIDRyFR8JmU36usXG6JaLhoYhUEvdlsAr1Fq0H8MC9D4rDQf4h+GppcgMyyrGAusUtrT6HgdsqzFmk3x3qScfExlubTkUEV9Z0iA2Nnf76in2ikYmQi95H097zfUju5EnMcaRmYSsFKZdo\/kzG52oEfCH7jrt2d0UbFsmoLBAdRl2HgwFhU2DeBN27xj69asf+jO7g9Jl39uTNOxKFt\/0ujO8qDJZX99nvefSRreGooB5Esb+WcNatLaIxWGMn7a3wfZsvxVKf3PK9gN2gOIHY2j37s1u3UYrVeRVy7XYcHDgvqb5XIWodLpqTG4GHkQmEiRx7NkYakWVaHalxhbUlLKCaBTl9RTTsj6dvHWYaxWdqCmvFEA51ga3WTIkvG\/b9EpCnFZQTXfKdyfyuJcDfIMeLBAY+aF3pzgaVy2ATUjvqK1t2PGuIlltdkI3Sr6CcM6KwRSHY02IvYEZrrn7GK7chzjdHmgNBxNs201XmbpAKnLjTy3nGI1FTywSLDQUXR5Mmk3S0FAdoPW2H8WACXdAHeISAhjRHCzNaQCBwhsJmGkS6I8dUrSHdy6waID2t4LA4TSPgd1hXZdCnmWEBIzZvOoA1fuMbs1Nu1RptKeqgzbKnVOWdO+MYHbjpgaE0XdI5fNdgVQCestaHw18sjHrTpJ6FTfyS68fuzZ5rP57qg4tpzGxhzV++OLHxfPuE28OUwTTgYdxYmeq0msuOqM143s0xTbisqMKwnZ7pjrlA4\/86XURtidCVZMGgdxzDvd66L1PiGrYxeOOo\/OyZdJ\/YAVyDnC5T+tqr5zRxYpU+sjx00JWMjbq2C48cqt1VHC52\/1wFUtkvv1W1R6S419+RBOO9pGl8jHAp9L9Mez64Unu+UnMybKfHqovKIvtoEk4oFVMMphvMVz4zV4g1DjRQnl4930CY7MaCO6AIAgIfh+fI6vF72W3i3VH2IPkawJWKAonNWzETxQVY45L48Aq+6huc+RhX6Li+XvNKgURUFibaBEkNI0tyDOY2ZeMZdNEIEm3AugkCfWeOrOu+HyaWd2T3G\/tF4sGylMSmQnG7sBla9PeDRRAUHo6wgjsEZaIA2Ys6IfYAfUN6qlpSLhDEIjHzZ+junW3UXuriIgAG2eDSU4fBhTfdY8Oy8uYXaf9sq2hVKY3rduruXIEistISKKw12H6g0sQXaN8Hc4hSJnOm5usRI20jRPFIROaxfhqgiYppR0ys\/6BM6HaRHbUC0cb2YE6Udv+KMjnYD8QscllB0h4gFJgPx1kWz30ndEuiUUPtwP\/ul7x1DWouD6LJ+FKyib5Z9jsN1mqf6C0lgXfkzMvcp\/ZjDQzkSqqAzhANLp+8h+Gp6e+fkfrbDRZPe7bp+bsQdowHbTcx\/hLpU5zP8cE5FC\/9v\/FoGnl7SDXjLNogDhNI5Q+ZydXFW20\/L6e9bZD7CjFDHwGTb2l8qEtR3kbmsXUgjpUbu+ZzSBOTnzgj+EGY25WVIaMO9dQj6VrT1ExZcmUJF6r\/si2dHRzvjMuY9WYUPIpDs6Rwx1SOMz6QZwAC2IvTuqNIBR4R8Ff5NUx0t4XtVAqMvZ1Il7MyUTBErJHabMzLhUbeeZl0j6YOF481D9uLRUXD\/HELpzz9zm0vlVZgzlP4Nuzju+zK6grhLmp\/Bpra0AELVAr6NCGd7ya4kNGWHtARY8kh71aC4xOOmM7wOiHwH0Pv3yr8MCkxJOjqghqdldCDxjhDGAIF7UhV7iENfnPffHimqikL2lxsu\/YHPNxrH07woNU7iTFbYGnu9oIOzjZYj+DTzrxj47qFj9YwhhR3zxCCQfqhfnUivNqLE7ta6AcNScSMXn2+Sc0A9WPGte184Qw1s3n05Kx2cMMujJuwmKAQyrwvieh3JCTKdilN3tAHFATQANKCOlCmhi+eJFnmcf9QG7j4aQ4boxrwHw1KMkfvGMghlAN7tZbzzsqWj6ynapiUDjaVKHYoIu3wh4qZWno0qcZRHL3+fU+2abl3VJHMVYYfxJ8hI7TL\/b3X+XQsI9eeTpdZAhWKDibpQavu6r1HhSCJqEB9GoDr2IELYV2AAXWckmMwDCztehqRP38iQVpv8YhcS\/9ZCFUcHeKjF+ozNS9K0oBZoALV3ayjxcHugzAEj4v6Sksk1s1XLNylohc7rVe+3cfWzNYfBDaK1dOjRd3HM23N\/7dWuyFVaCFxnMvVCLTjZnHKs80iSzguJk2diCexvk2wdZFcFpVrUkg7+d1ZODT5Ipu\/g1P7g83CVfCn\/oHeDqP+SStAVmydhBWV2d2EwexqulNv9z\/dmfDjOgGzfGIKLo5YfDGaOz8UNrwm+A0ddHzJWvFNlrd1RIr09MkcjXsW5ncoPVVv\/\/uNXg+Dl2gGXrcRSfpC1pdzVBgRsh2YGPH0O5Z9b2jOxpNQow+ayJu\/yvQglWv5qQXvHZ5Op99qzUgEScAfclznnTdLVnuinL9HxI8zNQ6\/uU42Yvjy+FKOSB755FmuugiTBSsAEvteTxO5U9tshoN2xMV6A+VywLgxD+2m6pUdzmqk+Z4\/xtImbdZtu1gnIfT6lVE\/TPXTBDp91sZKkbfkjd8EKXc6MdBJxcRxi0h4WD4s9HIbAh5azSpBZCma4DrFu4ycnM\/a\/VSRmenfZWm1\/FrIfE+3tg0zdrFbIDX5Mpm6W9iadPqgPs+bT4\/OoI9bX9OMXW+bw3u6EN8H2dHQfLxNSgHD14N5\/+72rki7VZFMLPNwcJWBSR1CxAoHimGgrIQleCbU\/q8VQ2tYjiAap8eniDFy8t0cNO4qLchLnBN\/A8aCbv9f2Ss2ikxaJPv7IUYUtsg4ik3ilan7VW+vAPy+hTT3Xswai0HeP1LpGxBS4C4tHslLQC67j1gWPgwZ7JgUvyBDgthXehR4PANhLpnxbbELFWQBheAqmPOEfDVSiwcwt3\/fwC5GgsDiW+uIUO76dYXHknYQg==","iv":"773a9613b74366c5d2c494728dc21334","s":"af4dbebd408d2035"}
Share your thoughts. Click here