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Luxury Memo special report

Television – Luxury Memo special report

October 12, 2017

The world of television has experienced rapid change and brands need to keep up the pace or risk being left behind. Image credit: Bang & Olufsen

 

By Danny Parisi

The television landscape has undergone massive changes over the past few years, changing the ways consumers interact with TV ads and forcing marketers to come up with new advertising strategies for the channel.

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  1. How Estée Lauder Cos.’ Lab Series reinvented itself for a new generation
  2. What luxury retailers need to know to stay relevant in 2022
  3. Audi offers vision of progress in Janelle Monáe campaign
  4. China’s new economic expansion plan should boost luxury
  5. Day’s wrap: Armani, Valentino, Aquazzura and L’Officiel
  6. Tiffany & Co., Gucci are 2021 Marketers of the Year
  7. Condé Nast is 2021 Luxury Publisher of the Year
  8. Gucci is 2020 Luxury Marketer of the Year
  9. Gen Z is single-handedly shifting the beauty industry: report
  10. Fashion brands are moving celebs from the front row to the runway
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