In-store
May 14, 2014
Pop-up shops have become popular. One example: Kenzo digital pop-up exterior
By Jen King
MEXICO CITY, Mexico – Upon entering an emerging market, luxury brands should first test the waters through small-scale retail partnerships to ensure future viability, according to a panel May 13 at the FT Business of Luxury Summit.
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","iv":"114a84af14735b0f596414d68938b88d","s":"cc124ec3066d1030"}
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