In-store
May 14, 2014
Pop-up shops have become popular. One example: Kenzo digital pop-up exterior
By Jen King
MEXICO CITY, Mexico – Upon entering an emerging market, luxury brands should first test the waters through small-scale retail partnerships to ensure future viability, according to a panel May 13 at the FT Business of Luxury Summit.
{"ct":"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","iv":"e42e7a4248debfa6a23c0484c576928c","s":"bc32a092e17be4ef"}
Share your thoughts. Click here