In-store
May 14, 2014
Pop-up shops have become popular. One example: Kenzo digital pop-up exterior
By Jen King
MEXICO CITY, Mexico – Upon entering an emerging market, luxury brands should first test the waters through small-scale retail partnerships to ensure future viability, according to a panel May 13 at the FT Business of Luxury Summit.
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","iv":"74cd505499452ffd71449bab877cbaeb","s":"e74a6e3e57fa8570"}
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