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In-store

Temporary retail “shows” allow for smooth entry into emerging market

May 14, 2014

Kenzo digital pop-up exterior Pop-up shops have become popular. One example: Kenzo digital pop-up exterior

 

By Jen King

MEXICO CITY, Mexico – Upon entering an emerging market, luxury brands should first test the waters through small-scale retail partnerships to ensure future viability, according to a panel May 13 at the FT Business of Luxury Summit.

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  1. Chopard, Boss, Lancôme front AR experience from Snapchat
  2. Vhernier enters Asia with new store concept
  3. New film from Moncler marks return to Winter Olympics
  4. Hyatt names global lead for luxury brands
  5. RH opens Detroit showroom
  6. ‘Tech is transforming every corner of our lives, drinks will be no exception’: report
  7. Dior’s ‘Lady Art’ project turns 10
  8. Chanel unleashes ‘From Dream to Reality’
  9. Breguet debuts ‘Expérimentale 1’
  10. Versace announces exit of Dario Vitale as creative director
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