In-store
May 14, 2014
Pop-up shops have become popular. One example: Kenzo digital pop-up exterior
By Jen King
MEXICO CITY, Mexico – Upon entering an emerging market, luxury brands should first test the waters through small-scale retail partnerships to ensure future viability, according to a panel May 13 at the FT Business of Luxury Summit.
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","iv":"4a9c6553afb64e744b359557cacdad65","s":"cab996e4b69a6175"}
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