In-store
May 14, 2014
Pop-up shops have become popular. One example: Kenzo digital pop-up exterior
By Jen King
MEXICO CITY, Mexico – Upon entering an emerging market, luxury brands should first test the waters through small-scale retail partnerships to ensure future viability, according to a panel May 13 at the FT Business of Luxury Summit.
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","iv":"d1fb94a3a6e671e0e75fa20bb0bac061","s":"4df418f4f4cb30d1"}
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