In-store
May 14, 2014
Pop-up shops have become popular. One example: Kenzo digital pop-up exterior
By Jen King
MEXICO CITY, Mexico – Upon entering an emerging market, luxury brands should first test the waters through small-scale retail partnerships to ensure future viability, according to a panel May 13 at the FT Business of Luxury Summit.
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","iv":"7b25766ea65d6273fe9e4df98d1d4e67","s":"a6026f81dd23cf72"}
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