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June 29, 2025
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In-store

Temporary retail “shows” allow for smooth entry into emerging market

May 14, 2014

Kenzo digital pop-up exterior Pop-up shops have become popular. One example: Kenzo digital pop-up exterior

 

By Jen King

MEXICO CITY, Mexico – Upon entering an emerging market, luxury brands should first test the waters through small-scale retail partnerships to ensure future viability, according to a panel May 13 at the FT Business of Luxury Summit.

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  1. Printemps unveils VIP shopping suite at Haussmann flagship
  2. Alfa Romeo continues anniversary-year celebration
  3. New retail space from Louis Vuitton featuring cafe, exhibition comes to Shanghai
  4. Trussardi’s creative director leaves family business
  5. Bentley opens three showrooms in North America
  6. Hermès hosts scavenger hunt-style experience at NYC’s Pier 36
  7. Aston Martin launches first luxury home in Asia
  8. Digital product passport regulation to reshape fashion resale market: Bain, eBay
  9. EBay auctions looks worn by singer Chappell Roan for Pride Month
  10. Vera Wang owner enters new licensing agreement
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