Research
October 9, 2015
Aerial view of Tesla's Model S
By Forrest Cardamenis
German automaker BMW and U.S. electric automaker Tesla Motors are the two top automotive brands on Twitter and in generating offline word of mouth momentum, according to Engagement Labs.
{"ct":"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","iv":"1f7061cb42ed5e6e87a08cbfbef5c181","s":"6f6fb527fc001c57"}
Share your thoughts. Click here