Research
October 9, 2015
Aerial view of Tesla's Model S
By Forrest Cardamenis
German automaker BMW and U.S. electric automaker Tesla Motors are the two top automotive brands on Twitter and in generating offline word of mouth momentum, according to Engagement Labs.
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OpeTNb0YuSgXiUz2Dx010EQ5DLOQqk95qM0gzd0hvwh\/WkPtaEtxR81PYg00WRQL+Andhlvh\/y3sboznl460JWegQsZkrGyuU4DJCN7I0VGBN7sY2d8VD2gKbbQbJZxApY2J6ligKZkyxiaDcxTuTlkb2yV62q\/UoTfLhtY\/5YNjz2Ceir\/\/IvyMBWEWaW9wGJPvkvCyZDXQmL7pOn7nXwtUoRKOYuEfqENOGChTI\/qg9WvzCV430U9w8kqXUEdjWE1897NXP6bkYQ\/iGSDzyVkXXgQTaA8YcCE+SDq9O7z8J92\/ox0jjGms\/J4dRBGlJbwiTSdu9UXCvXZzq2C6RXbphLPVwr+e7TnJqjyT5HaHHQJbFLrtHS8r92DqV4MzFSRnZ8USY+XPvZxCUAnCk1FwyXp46\/ITP97yjhEGM24LEKVaxdr2l1OZlRa8rMgXm+veO\/wRFH0J2TPFgiQEfsUfAibDEsByUjUEXPexIeJJkvzR5GyFV0KQ0hhid03SSi2VhOFpSQQCUDZH87w0J86sIN54IX8qoI\/NMpRTPwhnAuZxg07om0zOGVeWfbTc09tUoeT2LCmgasdVzC04NvYDkXUHJekvNHbu2bRapn0iRbmEBWFnF051W5Hq49sLtSniUE1OO02fG+JmfMRCtKrQ\/lyA5W95eTv87Rba5qtY4M1kFoqO52BYpOdSNJVhvDx+asrnLMuZ4dAYKXnaSACX7r6OQBaKsrSNJtUWmVSdhmFHLThOWUgwz5oMV8CFyRl8cGh3jWv8YOMnXQyN6Ht3oqz1Py9uwJpBUVwH2rBli4MPgv6\/yqSMFStGsnCAhoGzdRuiM2RbMkPFOp03JYiM13wGcnaqbfjzQtwiXWjKh+VPDPN\/30rJxGpLqjOYegSCohv6gYF0n7wbKFXTcjmBYp5LRClskfjpvOoTCxUzyDa7RdjhcvQ9k0GyustQ4djCQNU+zSMG2oseMQwxcwLcu49xvpRI0SNDOjbjcTZk54xVOLvWNyTgSDCJxY8s7CCtT4ON5Z3QUTJCniR\/8Cl+iqinVHRcdvdGVFs2N9fc0qrlWOSMZUNEh77eryhWz9oDupqBlnsqkp5tH\/yHGg4JvTi06Lppm03JWNcNksKvlAi+aKcENDwZUpDw4YKI4jUeqDb9LbP+sPad+wJdvJr1ytHXaWfXqbYvcUQi\/\/zHP9tzzkZyGE\/UVm7NdqoxsZnmsQVd9xN8u6oDoCDm730nyd4np9pWvRPHHclc+kyZhc\/dJMha6q0sfVI+cCGvtd8oh1KBamToxF43PClIyw+YvPe02tBThOTzYN6urnIqz0OQW+BuKnl0DGfM2zIUGmVYO74QwuIUxItsoFg7fMANovUytuwoob9hTZ\/brBdd5ZRv+jL1m1leGMryVFY0rvIBgu9wLuHmWzOe\/p4p5TBEZ42Iq64f34hCF76JQbw212ejU80NSSZU5qpsE9vEzLk\/eHe1BHykVNnaVbul8\/fOv5J4QOeAz3oSTHW+dtOrSYYCNaWsL1CsUx3Ycl4BX2rx3bTyvaXP6ImaxuNUF68eovKxt3cEIzlIANJ3hERIG\/G1m0ylZgp8LuZovE+JstY7r+AQ6m4Smr9Ez1GzwU5+uXXMpiQ2DJMA+TRPYCvvLHnIJSQLEUmmFqNljJU+4fq9osv81lhJKxmL54r\/78Ywh7ASKAnt6zlZP60BtnpATogXtomxZOXeEU7vp\/if3vvgThgLs96O2jPX15F2HOAWe3OTQZUq6ebErzojtwmaLSGRfqCQogqhk\/RRAS23D+VU0HdFcRdjXi2XahxwNhTePDJNTYwyLX5Em6O4kQpkvSVrl6Z4Rcqc1wo1FKfK70C1iL2bTFcSTLWunY5F3nYAjgSTf4EES9Iu8F3jMY0UEBApt44HP2VFF3NC\/aSZ15s3yitwcN5A3HAq+KSF+pGXSADLauq7rhPMirXbNwJA2wh6A5UetrLY3xXp0hwjaZ+t09Db4e\/eiGfKMPHer2oZ9y32MaCjuPlA3+8NQE+VSWf0H70QnnjtmWICbmNOoPbhPdbO7HZ2DyHe9MUbg1YTsoQwJxgd7h4WCj74F6Shm+gf0CDZT33oGZFLLO28Ad50FKMIfxqgGGDOX0dDHgx\/NsFFmD\/\/YR3k6wKj2qlTryz2iC2KVvgAWvDEJswY393AVSYxRksgeMFQMlnSBUKxayrS0+E35q7rINJGSUKLYXcFbJziNAKzeLydt9me5FpVn3IQdokxRF9VEEYLeI\/AzZGUfw01h7hcc9lDLxaNLhl\/fv1nigvC9mx7QXvp1dIe5vHflkouhVDUyASZJS6XhwtWpUOHm9gZv5IgcNfh\/ry5Ejd3Yb4tcRTgXTfnvOMM4dlRTnd3e2foAGDHItaiCb2DVvaja\/wjs154I1IMWde1Pjil2vvpGtjze5usNbO9sC285347AaUD\/gu93Stc0YPXohimR1PPnpSWvXB+VNyO+576WLuVNRFs\/z+5Gr\/ginVf14B0nBLErve0j7erho8vsfmbLrBQMTl0unC4bICl4CEVZut7waEbbmgdBL1OuUxg08UkLJmYcCQyH5aGrxOPAYjvKYELeb\/Ro43U6WEI2r+e2i6eyaW2XzIlffnCaTbu074EehECmhtnD9OZ46woPw8q92xMlFP+Uv6ZgaLsosteNubX82Ye3gu+bmkZBwj5\/oNRwOIn0nwWbPk1yheUNWHeVSzM2ig2kzo\/e18k8cDxXx1H86a\/WOfJii6JbKVjMb804gIZtsN3IJTaXX5dbHEbasbwUG4hbYSU441CsvvyObTg1N+bNN+FMT58fKSUMvxi4+HH9wp75BPXzmD50FTv\/FVJ8tbDVKd1QUnXFGa5T\/JvlXMMjQHAuVEAr6QiXpOX+Vyd7O4QVNX\/1tVrNIpvYkbi0tgQMOzNvrAwG\/e4jTda0WLqnZBDQSbH9MXJsog1zzkErDdRDcr35V46r2Hjtb+JSmtM\/DOOQCVoG1IQdudo18BMtm956cAJ+bcXGGDsoR+Amb9aTujYVdaM8cVGEc6N9x9XX\/3S\/bkWjYgH5pOzJSwvwuh+Z7meiX4iwmDcEe5smKZnW3g3TMxyJKfZlEFaG0MIh\/2PCeQZuVtgBRZX4+J3TMwcWzzeK\/+I4ceXcTAO6Lb\/k4tLGZH9TMd1vzO3DVIV\/6qZHSB2kjG8\/JUExOmTMEnbGtACEgadDeSNmaDRFyGSjSXcWc8mtlFDMVgrLHj93GZN+Q1QNQsvebN\/ge5xVXa7iMwBaLE9sK2ZCDsYkwSJpgrevVUPx1CzbKRGq8xS0fMyJGgl7p9WpRqdOSS9tDjUV4iUIDq09+NuNjUTLrGiyJLgDiTQvGEra1qQiW9x00BUflAYbG82oDD1AQGitcoyKtI2NOql+XPM62TN2SWVg\/mXRXzDQE7sUZ3nQgiISGdvLsELT4Tj2XWRtODtLktgA7a3yxYnt5vX9c9zrfWMfacWmL3UwJfQSFHg32UDBdZqQpxguguDcJyaQmb49\/mO\/9LcAuXQ2rCb3AIvQBhSlcJgvBY8OORWnE9USB1cFiYTwB0pRwS5m9834Dn24UAonuxZxGz1ZDnTHYz9jz37oWIRvnTpIwBYFmNZMIBsN1IftpmcZm\/s4bMBo9oJdNvb9M8Sw+1jSuYOxpCwrAKMmfNyLHmrSz3rlWelNy75E9lmFybszDBO9Rgmn01zY0jCJrVq5e8bi3OLyxetmX6wPzxCqx3pheFcb15SLVW2RpRrsjGvrQGAe8PEBh01bu5wEPX8KEDXnBEHBw0EVyAOvs8C98\/ETPcpJYdBAMWJoZshrlojJt1S94UB36ZJUQPW0Kvi+aTqIeBBLvkafUineAwAkZzo\/TaXJ8796eYgq4DtzEWwzo8d1twc8f\/QnIUDjJYfsVC+50yPO\/AI4JhBYBPAtXOAi77Jdmi\/2uUsV8e4NvD0utEKFjLGiP7buOz2HfZAkQpUSvlI\/FGlLFphRTAd\/CZaQoz0iQrVoVVfTZ6lbNQ+GQSnizFtXyISfBdSKOBp40ag+iPFHEEUPHf8ODzv65sc+xrskS7E5sSxUUosCyqxoO8djINmxWIbV8P4fDI5QIfYDxU3pA8Zp27QLhimgTO5W6rnjNWS61eJTmpWkXT14tRa3LpoeuutRWZlPKNEGpg+lMw27dEzb\/Ce+OQ2lMTPCYVRgq6bcZb9Ejvf1Who9mFyf+kWsE\/BFh+XpSFEl34sjjflwCa8fpIElKMnjbcuke2BIne+Ts2a8dXozr9w42\/ip7dAdqprrKCR+s4xthaaXReJPlxY6\/6\/zIXO7EwfLjpoWIMbYYDVp0FXUmE5jECLVChWIUooTr9RHZe0LCxC5SYg7rAQGVZ\/xvyiH54jXTUkNRyzQvDaBeUL8ZK9CufSSJ42uKklf2fIdrqvFshyZVC2LtjBKMTs5azHs7xgpdAMhVuWcK8k3n+OSlbI39r4g9UgxMSsD1KrfnXGdmmw\/ZUInIwaZ1s9QpiY7Xj06E8tKgS2t\/LrPzuxspNb+lC+hwCJX04OiqnGh0NaX55v1mDrW84POOX4qiCTU2KL5DOKM9\/PcDsHzpVA3ZC\/NnkYvYWFyPdFoaTTrvCVbkLPub+9u6C898v27G\/evCINJsrmGPzcjjupQTRFaL2uX1SGBRglAbX9QvAKHxZdpUMselxcWqfKze9gEkKdib1iMnaDv00dkphAOth4YdeoBJe6c8Hu8CA7N8IDF\/ywd8dPj\/YjedBiCu033dqV3IgAZ+tmzWS\/A0N2SUoAnEpRRoZQN\/er7M8zAWeSVQKsi6amuesI1Uzy\/fHeaMzfZEKDaN8XVblgFSKC4vpDqqIphinT\/9zrTBBG2Hm+1ZQkM5oHNlyqr\/cy9ddkTeRUdKsX1XKycdaZvIP2RZOrpDF6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