Research
October 9, 2015
Aerial view of Tesla's Model S
By Forrest Cardamenis
German automaker BMW and U.S. electric automaker Tesla Motors are the two top automotive brands on Twitter and in generating offline word of mouth momentum, according to Engagement Labs.
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