Research
October 9, 2015
Aerial view of Tesla's Model S
By Forrest Cardamenis
German automaker BMW and U.S. electric automaker Tesla Motors are the two top automotive brands on Twitter and in generating offline word of mouth momentum, according to Engagement Labs.
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","iv":"7c7e431af5485c01c60bd64bb1d91a3a","s":"4300d4a3a6d881d2"}
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