Research
October 9, 2015
Aerial view of Tesla's Model S
By Forrest Cardamenis
German automaker BMW and U.S. electric automaker Tesla Motors are the two top automotive brands on Twitter and in generating offline word of mouth momentum, according to Engagement Labs.
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