Marketing
June 18, 2020
Melissa Parish is vice president, group director of marketing at Forrester. Image credit: Forrester
By Dianna Dilworth
Marketers should take a note from parenting when trying to find the best combination of data and humanity in their marketing campaigns and remember one thing: You cannot hack your baby.
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","iv":"7fc2f38ed2bb0a65ab892abb24a0c952","s":"429dbcb2c1da98a3"}
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