Publishing
June 18, 2020
Salvatore Ferragamo ran an Instagram trivia game to entertain consumers on COVID-19 lockdown. Image courtesy of Salvatore Ferragamo
By Dianna Dilworth
As countries initiated lockdowns to prevent the spread of COVID-19, many luxury brands backed off on ads and turned to engaging content in a strategy that aimed to soothe consumers during distressing times.
{"ct":"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","iv":"b8f266a8f6dab518cdfd4b53d64d7e2a","s":"d872faaef0331a68"}
Share your thoughts. Click here