Publishing
June 18, 2020
Salvatore Ferragamo ran an Instagram trivia game to entertain consumers on COVID-19 lockdown. Image courtesy of Salvatore Ferragamo
By Dianna Dilworth
As countries initiated lockdowns to prevent the spread of COVID-19, many luxury brands backed off on ads and turned to engaging content in a strategy that aimed to soothe consumers during distressing times.
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","iv":"262a355cba4f1968c45f410f8922c462","s":"78c1c8930d65bf66"}
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