Internet
October 9, 2012
By Rachel Lamb
High-end marketers that use email should personalize their messages for male and female customers, especially if brands are trying to drive traffic online or for specific in-store promotions.
{"ct":"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","iv":"b0ba9c5a5bd49c6c3d7c1ed9c56e8c6e","s":"c2585ceab9285196"}
Share your thoughts. Click here