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Internet

The difference in marketing towards males and females via email

October 9, 2012

 

By Rachel Lamb

High-end marketers that use email should personalize their messages for male and female customers, especially if brands are trying to drive traffic online or for specific in-store promotions.

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  1. Luxury automakers reveal new concepts, activations at Art Basel Miami
  2. Gucci revisits archival looks in pre-fall campaign
  3. CFDA bans fur from New York Fashion Week
  4. Luxury Unfiltered: The one question most luxury CEOs cannot answer
  5. Versace announces exit of Dario Vitale as creative director
  6. Guerlain Spa to launch aboard Orient Express Sailing Yacht
  7. A. Lange & Söhne opens doors to London flagship
  8. Buccellati brings retrospective show to Shanghai
  9. RH opens Detroit showroom
  10. Kering Foundation to examine violence against women, children via new research program
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