Internet
October 9, 2012
By Rachel Lamb
High-end marketers that use email should personalize their messages for male and female customers, especially if brands are trying to drive traffic online or for specific in-store promotions.
{"ct":"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","iv":"7c3424634edc9b5b2cc9bf28fa02adb4","s":"3942e7be0e4d7de6"}
Share your thoughts. Click here