Fragrance and personal care
June 6, 2022
Consumers will continue seeking genuine inclusivity, innovation and sustainability strides from brands. Image credit: Armani Beauty
By Katie Tamola
Authenticity and innovation will drive the future of the beauty industry, according to a new report from Positive Luxury.
{"ct":"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","iv":"8a09c002c3ddec294c25cf7dae5ec78d","s":"c5fbc726dacdfcc5"}
Share your thoughts. Click here