Fragrance and personal care
June 6, 2022
Consumers will continue seeking genuine inclusivity, innovation and sustainability strides from brands. Image credit: Armani Beauty
By Katie Tamola
Authenticity and innovation will drive the future of the beauty industry, according to a new report from Positive Luxury.
{"ct":"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","iv":"a6e23c2afc6a37ed5fce356695383f18","s":"6fe1290abb9fcee0"}
Share your thoughts. Click here