Fragrance and personal care
June 6, 2022
Consumers will continue seeking genuine inclusivity, innovation and sustainability strides from brands. Image credit: Armani Beauty
By Katie Tamola
Authenticity and innovation will drive the future of the beauty industry, according to a new report from Positive Luxury.
{"ct":"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","iv":"84fda52125d7cf6aa62bcbbeb27c8c3e","s":"f9ea1978fe4191e3"}
Share your thoughts. Click here