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Mobile

Future of luxury brand augmented reality: Wow to utility

October 31, 2012

 

By Tricia Carr

Luxury marketers that have adapted to mobile marketing are using augmented reality to bring products to life, but going forward, the focus should shift to utility rather than relying on the wow-factor, experts say.

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  1. Haute horologists showcase creativity, craftsmanship at LVMH Watch Week
  2. The Peninsula, V&A move 2026 edition of ‘Art in Resonance’ forward
  3. Caroline Fiot begins Cellar Master role at Ruinart
  4. In conversation with Hong Kong property and hotel mogul Adrian Cheng
  5. The 1916 Company teams up with Australian pro golfer Min Woo Lee
  6. Model Sean O’Pry carries latest chapter of ‘Stuart Weitzman New York’
  7. Richemont announces sale of Baume & Mercier to Italy’s Damiani Group
  8. Mercedes-Benz to plug all-new CLA, electric GLC in ‘GOAT’ from Sony Pictures
  9. Luxury Daily Awards 2022: LVMH, Saks, Vogue, Bain and Bernard Arnault
  10. Invite-only driving programs from Aston Martin enter year two
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