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Oct. 18, 2017
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  7. Richemont’s H1 sales up 10pc
  8. Marc Jacobs expands ecommerce in China via VIPLUX
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Mobile

Future of luxury brand augmented reality: Wow to utility

October 31, 2012

 

By Tricia Carr

Luxury marketers that have adapted to mobile marketing are using augmented reality to bring products to life, but going forward, the focus should shift to utility rather than relying on the wow-factor, experts say.

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  1. In a people-first world, retailers must adapt or fall behind
  2. Older consumers just as likely to shop luxury online as millennials
  3. Day's wrap: Richemont, Céline, Neiman Marcus, Marc Jacobs, NY Times and Rent the Runway
  4. Estée Lauder looks for "fast fail time" within 30 days
  5. Omnichannel "Holy Grail": Measuring in-store purchases at same level of ecommerce
  6. Brands should build digital platforms for growth, adaptation: Ritz-Carlton
  7. Richemont’s H1 sales up 10pc
  8. Marc Jacobs expands ecommerce in China via VIPLUX
  9. Chinese consumers rely heavily on digital word-of-mouth for luxury discovery
  10. Jewelry-sharing startup Flont inspires confidence from both consumers and investors
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Omnichannel “Holy Grail”: Measuring in-store purchases at same level of ecommerce
Brands should build digital platforms for growth, adaptation: Ritz-Carlton
Estée Lauder looks for “fast fail time” within 30 days