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Mobile

Future of luxury brand augmented reality: Wow to utility

October 31, 2012

 

By Tricia Carr

Luxury marketers that have adapted to mobile marketing are using augmented reality to bring products to life, but going forward, the focus should shift to utility rather than relying on the wow-factor, experts say.

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  1. LVMH appeals to eco-conscious consumers with new sourcing standards
  2. Can luxury brands balance AI use with heritage and sustainability goals?
  3. Culture is luxury’s next competitive edge
  4. Gucci studies connection in spring/summer 2025 campaign
  5. Luxury Unfiltered: The Q1 number luxury will celebrate is the one that should worry it most
  6. First-quarter revenue at Kering drops 6pc
  7. The Luxury Collection marks 120 years with retail pop-up at Milan Design Week
  8. Fendi announces inaugural Design Prize winner
  9. Air France unveils Le Bon Marché pop-up for holiday shoppers
  10. Luxury Roundtable 2013 New York conference May 1: Four Seasons, Donna Karan, Graff Diamonds, Douglas Elliman, Michael Kors, Belstaff, Wall Street Journal, BCG, Ipsos
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