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Commerce

Guerlain family’s perfume mastery lives on in My Exclusive Collection

May 13, 2016

Jean-Paul Guerlain Jean-Paul Guerlain

 

By Jen King

Jean-Paul Guerlain, considered one of the 20th century’s greatest “noses,” has partnered with French startup My Exclusive Collection for a range of fragrances.

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  1. 2 tips for marketers in the new era of data privacy
  2. Luxury buzzes about bees with conservation efforts
  3. Montblanc inspires the art of writing with ‘Haus’ grand opening
  4. Audi offers vision of progress in Janelle Monáe campaign
  5. Rolls-Royce reveals third Boat Tail commission
  6. W magazine enhances print’s fixed plane via September issue AR activation
  7. Dior goes for gold with flashy J'adore campaign
  8. Tag Heuer accepts crypto as payment in US
  9. Louis Vuitton outsources Father's Day push to consumers via Pinterest
  10. Dolce & Gabbana taps DJ Khaled for eye-catching collection
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