Research
July 2, 2020
Total media impact value of owned media. Image courtesy of Launchmetrics
By Dianna Dilworth
Media and digital will have a more important impact on brand marketing in the new normal as the world reopens from COVID-19 lockdowns.
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","iv":"30d7365700ae9dc3522236e97a91c67f","s":"f0a9e51f264b82f6"}
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