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March 3, 2026
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Apparel and accessories

The Patagonia paradox and how luxury can learn about purpose

February 22, 2021

Luxury brands are selling highly-priced products that do not necessarily last. Now, it is time for a rethink, decades after Patagonia set an example. Image credit: Patagonia's Facebook Luxury brands are selling highly-priced products that do not necessarily last. Now, it is time for a rethink, decades after Patagonia set an example. Image credit: Patagonia's Facebook

 

By Erwan Rambourg

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  1. Gucci drops see-now, buy-now Primavera edit
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