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The Plaza triggers foot traffic with “The Great Gatsby” Instagram contest

April 12, 2013

 

By Erin Shea

Fairmont Hotels & Resorts’ The Plaza, New York, is boosting foot traffic with an Instagram contest centered on the new film adaptation of F. Scott Fitzgerald’s “The Great Gatsby.”

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  1. Registration open: Future of Luxury eConference Sept. 23-24
  2. CSR needs to be more than “skin deep”: Positive Luxury
  3. In-app mobile ads critical for luxury advertisers: expert
  4. Luxury travel will return later this year: study
  5. Day’s wrap: BMW, Phillips, premium spirits, mobile payments and Future of Luxury eConference
  6. Luxury brands must think like gladiators to woo China’s youngest consumers
  7. Home renovations on the rise as consumers stay home
  8. Younger, Asian consumers fueling luxury growth: Bain
  9. How retailers should deal with stale inventory from store closures
  10. Ralph Lauren, platinum buyers, Bloomingdale’s and Ferretti Group
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