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February 8, 2017
Advertisers remain over-indexed to legacy media. Chart: Kleiner Perkins Caufield & Byers Internet Trends 2016 report presented at Code Conference June 1, 2016
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","iv":"b704ee312223af5a5c821e15f2339e23","s":"211c0d2b562518e8"}
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