Retail
January 9, 2018
The RealReal is leaning into bricks-and-mortar retail. Image credit: The RealReal
By Brielle Jaekel
Luxury consignment retailer The RealReal is transforming its commerce platform for a more comprehensible view of its audience.
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","iv":"faaabd7622f89dacd6b5b904b147afee","s":"84e706701985419a"}
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