Retail
January 9, 2018
The RealReal is leaning into bricks-and-mortar retail. Image credit: The RealReal
By Brielle Jaekel
Luxury consignment retailer The RealReal is transforming its commerce platform for a more comprehensible view of its audience.
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","iv":"a325ee734564db1a1ee6bff1c5c47ea4","s":"9d3ad8e299ffec63"}
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