Retail
January 9, 2018
The RealReal is leaning into bricks-and-mortar retail. Image credit: The RealReal
By Brielle Jaekel
Luxury consignment retailer The RealReal is transforming its commerce platform for a more comprehensible view of its audience.
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","iv":"c5ad2966dcfd9f45e94ffbb46ac9ada0","s":"c01e33f361f36e39"}
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