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Red Book is promising upstart of China’s social media scene

December 23, 2020

Jing Daily has parsed through Little Red Book’s cosmetics report and found three main trends emerging from China’s $450 billion, post-COVID-19 beauty market. Image credit: Shutterstock Compared to Tmall and Weibo, The Red Book App is still a new social media platform in China. Image credit: Shutterstock


Luxury brands including Louis Vuitton, Gucci and Dior are embracing Chinese social media platform The Red Book as it emerges as another avenue to engage affluent shoppers despite its smaller audience.

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