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Marketing

The risk in China’s huge influencer economy

December 9, 2019

Two of the top Chinese influencers, Li Jiaqi (left) and Viya Huang (right), have gained massive domestic fan bases through live-streaming on foreign cosmetics products. Credit: Image credit: Zhihu. Illustration: Haitong Zheng/Jing Daily Two of the top Chinese influencers, Li Jiaqi (left) and Viya Huang (right), have gained massive domestic fan bases through live-streaming on foreign cosmetics products. Credit: Image credit: Zhihu. Illustration: Haitong Zheng/Jing Daily

 

By Wenzhuo Wu

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  1. Top luxury campaigns of 2025: Luxury Daily
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  3. Hilton hits unit development record in 2025
  4. Stuart Weitzman welcomes spring in Manhattan
  5. Rule-free personal style philosophy anchors fall campaign from Chloé
  6. Dolce & Gabbana debuts Devotion fragrance film
  7. Vinted encourages New Yorkers to sell unworn clothes
  8. Valentino Garavani and Vans present AI-generated campaign
  9. Versace continues ‘Embodied’ conversation
  10. In conversation with Hong Kong property and hotel mogul Adrian Cheng
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