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Marketing

The risk in China’s huge influencer economy

December 9, 2019

Two of the top Chinese influencers, Li Jiaqi (left) and Viya Huang (right), have gained massive domestic fan bases through live-streaming on foreign cosmetics products. Credit: Image credit: Zhihu. Illustration: Haitong Zheng/Jing Daily Two of the top Chinese influencers, Li Jiaqi (left) and Viya Huang (right), have gained massive domestic fan bases through live-streaming on foreign cosmetics products. Credit: Image credit: Zhihu. Illustration: Haitong Zheng/Jing Daily

 

By Wenzhuo Wu

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