Luxury Daily
World’s leading luxury business publication
Sep. 22, 2021
  1. Neiman Marcus, Hypebeast launch inaugural virtual showroom
  2. Valentino supports vaccination efforts with exclusive hoodie
  3. Audi offers vision of progress in Janelle Monáe campaign
  4. "Luxury" is in the product, right? Wrong
  5. Home furnishings lead all secondhand categories: Chairish
  6. Louis XIII gets a taste of gamification with immersive experience
  7. Consumers are mobile gamers, mobile gamers are consumers
  8. Will the return of Chinese tourists revive American luxury?
  9. Tod’s dances through emotions in sonic short film
  10. Dior reinvigorates Miss Dior with latest floral romance
The News and Intelligence You Need on Luxury

Subscribe now to get full access for less than $1 per day

Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Marketing

The secret to surviving a PR nightmare in China

September 9, 2021

In 2018, Dolce & Gabbana was all but canceled in China after their controversial marketing campaign (above) created a social media firestorm; however, later this year they plan to open a new flagship store in Shanghai. Image credit: Dolce & Gabbana’s Instagram In 2018, Dolce & Gabbana was all but canceled in China after their controversial marketing campaign (above) created a social media firestorm; however, later this year they plan to open a new flagship store in Shanghai. Image credit: Dolce & Gabbana’s Instagram

 

By Marc Einsele

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Neiman Marcus, Hypebeast launch inaugural virtual showroom
  2. Valentino supports vaccination efforts with exclusive hoodie
  3. Audi offers vision of progress in Janelle Monáe campaign
  4. "Luxury" is in the product, right? Wrong
  5. Home furnishings lead all secondhand categories: Chairish
  6. Louis XIII gets a taste of gamification with immersive experience
  7. Consumers are mobile gamers, mobile gamers are consumers
  8. Will the return of Chinese tourists revive American luxury?
  9. Tod’s dances through emotions in sonic short film
  10. Dior reinvigorates Miss Dior with latest floral romance
VIDEOS
More Videos

MORE IN Marketing
Consumers are mobile gamers, mobile gamers are consumers
Global consumer confidence remains flat: Ipsos
“Luxury” is in the product, right? Wrong
What China’s changing “996” culture means for luxury
Millionaires redefining luxury as wealth and health
China’s crackdowns could make luxury marketing a lot more boring in 2022



RECENT ARTICLES
Day’s wrap: Delvaux, Moët Hennessy, Aston Martin, Yoox Net-A-Porter and Douglas Elliman
Aston Martin markets DB5 Junior for next generation of Bond fans
Yoox Net-A-Porter debuts new distribution center in Landriano

Delvaux appoints house alum Jean-Marc Loubier as new CEO
Moët Hennessy reopens ultimate French boutique
Neiman Marcus, Hypebeast launch inaugural virtual showroom