Retail
July 5, 2018
Consumers often shop multiple channels at the same time. Image credit: Blis
By Danny Parisi
It was once the common understanding in retail that shoppers follow a path to purchase, but that path today looks more like a web.
{"ct":"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","iv":"cb61f23458970ac3f4e8c42cca523473","s":"13ce3df890fd9f39"}
Share your thoughts. Click here