Retail
July 5, 2018
Consumers often shop multiple channels at the same time. Image credit: Blis
By Danny Parisi
It was once the common understanding in retail that shoppers follow a path to purchase, but that path today looks more like a web.
{"ct":"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","iv":"8c0936a4eec5a044a7289e26021f24dc","s":"eddee73a9bed0e7d"}
Share your thoughts. Click here