Retail
July 5, 2018
Consumers often shop multiple channels at the same time. Image credit: Blis
By Danny Parisi
It was once the common understanding in retail that shoppers follow a path to purchase, but that path today looks more like a web.
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","iv":"fbd60d33a60e0485babbd14cc52c0e69","s":"ce88e3de08a6abff"}
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