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Commerce

Think outside the BRICs and MINTs

January 13, 2015

Gucci campaign image with Li Bing Bing Gucci campaign image with Li Bing Bing

 

By Sarah Jones

NEW YORK - When strategizing for international retail expansion, sometimes the best plan is to find the right local partner who can tackle the policies and logistical hurdles, according to panelists at NRF Retail’s Big Show 2015 on Jan. 12.

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  1. Influencer posts are 8 times more popular than brand posts in China: L2
  2. Moda Operandi's app update brings boutique experience to mobile
  3. Chandon shows off how it actively listens to sparkling wine drinkers
  4. Bentley adapts to evolving behavior, but keeps luxury experience
  5. Apparel: What bricks-and-mortar retailers and ecommerce players can learn from each other
  6. Estée Lauder streamlines beauty shopping through AR-enhanced browsing
  7. Luxury descends on Cannes to debut products, host star-studded soirees
  8. For Gen Z, friends are most important influencers for purchase decisions
  9. Millennials become important asset to the luxury auto market: report
  10. Childrensalon shortens purchase path to 2-click Instagram process
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