Marketing
April 13, 2021
The importance of sustainability in luxury has dramatically changed in just a few years. And the brands that innovate it will win the future. Image courtesy of Cartier
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","iv":"4f42b150105e3f8eb01dda51f1c06c08","s":"3cbe041f0d88a21f"}
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