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This Sotheby’s x Loewe collab is the future of brand partnerships

May 20, 2021

By positioning their artisan-crafted collaboration alongside masterpieces, have Sotheby's and Loewe discovered a new way to market crossover luxury to culture-hungry Chinese consumers? Image courtesy of Sotheby’s By positioning their artisan-crafted collaboration alongside masterpieces, have Sotheby's and Loewe discovered a new way to market crossover luxury to culture-hungry Chinese consumers? Image courtesy of Sotheby’s

 

By Jing Daily

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