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Apparel and accessories

Thomas Pink unites rugby fans in members-only club

October 28, 2016

Brian O'Driscoll for Thomas Pink Brian O'Driscoll for Thomas Pink

 

By Sarah Jones

LVMH-owned apparel label Thomas Pink is establishing a branded community around rugby, engaging with consumers over a shared love of the sport.

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LATEST HEADLINES
MOST POPULAR
  1. Bleu de Chanel dives deep with new campaign
  2. Announcing: Luxury Marketing Forum New York Sept. 26
  3. Burberry uses guerrilla marketing tactics to celebrate Tisci's takeover
  4. Day's wrap: LVMH, Farfetch, Michael Kors, Swiss watches, Perfect365 and Madison Avenue
  5. Bottega Veneta explores duality in muted vignettes
  6. Miu Miu opts for the unexpected in fragrance effort
  7. Audi allows Snapchat users to unlock their own vehicle
  8. 54pc of US consumers crave in-store digital, mobile touch points: Cisco
  9. Burberry delivers faster fashion with ecommerce feature
  10. Tiffany leverages Net-A-Porter’s audience to bring designs to next generation
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