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March 26, 2026
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Watches and jewelry

Tiffany & Co. highlights HardWear for Valentine’s Day

February 5, 2026

The brand is seeking to connect its signatures with intimate holiday narratives. Image credit: Tiffany & Co. The brand is seeking to connect its signatures with intimate holiday narratives. Image credit: Tiffany & Co.

 

By Zach James

Cinematic influences guide U.S. jeweler Tiffany & Co.’s latest promotional release.

For this year’s Valentine’s Day campaign, the label is leaning on familiar love stories from the big and small screens to uplift its accompanying gift selection and HardWear by Tiffany line. House ambassador and Puerto Rican actress Adria Arjona stars in the visuals, engaging in a romantic dialogue designed to engage viewers this holiday season.

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