Jeweler Tiffany & Co. is using social media to share its recently-launched site about love with the intention of luring in-love couples to store locations or to the brand's Web site to buy an engagement ring.
The site, “What Makes True Love,” was launched yesterday and offers stories and videos from Tiffany customers on how the couples met and fell in love. There are also sections for curated content from consumers to share love stories.
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