Jeweler Tiffany & Co. is using social media to share its recently-launched site about love with the intention of luring in-love couples to store locations or to the brand's Web site to buy an engagement ring.
The site, “What Makes True Love,” was launched yesterday and offers stories and videos from Tiffany customers on how the couples met and fell in love. There are also sections for curated content from consumers to share love stories.
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