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April 14, 2026
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Luxury Memo special reports

Sports and luxury – Luxury Memo special report

August 17, 2017

Luxury brands can work hand-in-hand with sporting events for mutual benefit. Image credit: Ralph Lauren

 

By Danny Parisi

While luxury and sports might seem to be an odd couple, the relationship between the two, particularly the types of sports most favored by the upper crust of society, is deep and long-lived.

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  1. Culture is luxury’s next competitive edge
  2. Saint Laurent spotlights signatures in ‘Tangerine Temptation’
  3. Pedro Pascal joins Chanel as house ambassador
  4. Boss to restyle Australian Open
  5. Hermès unveils new leather workshop in Gironde, France
  6. Dolce & Gabbana appoints Stefano Cantino co-CEO following chairman change
  7. LVMH Q1 2026 sales down 6pc
  8. Omni Hotels forms lifestyle partnership with sportswear brand Peter Millar
  9. Schiaparelli begins Harrods takeover
  10. Chandon launches ready-to-serve spritz collection
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