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April 23, 2026
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Luxury Memo special reports

Sports and luxury – Luxury Memo special report

August 17, 2017

Luxury brands can work hand-in-hand with sporting events for mutual benefit. Image credit: Ralph Lauren

 

By Danny Parisi

While luxury and sports might seem to be an odd couple, the relationship between the two, particularly the types of sports most favored by the upper crust of society, is deep and long-lived.

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  1. Business jet departures climbed to record 3.88M globally in 2025: report
  2. McLaren hires Ford’s Kemal Curic as chief design officer
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  5. Coty’s net-zero plan gains SBTi approval
  6. Can luxury brands balance AI use with heritage and sustainability goals?
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  9. Lions, tigers, bears and 'Wirkins,' oh my!: The legality of Walmart's Hermès Birkin dupe
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