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Mobile

Tiffany eyes affluent New Yorkers via geo-targeted mobile banner ads

September 17, 2012

 

Jeweler Tiffany & Co. is looking to direct affluent New Yorkers to its new SoHo property through geo-targeted banner ads on the Weather Channel mobile application.

Consumers checking out the map section on the app can see the banner ad on the top of the page. The app allows consumers to call the store and gives directions to the property.

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