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July 5, 2020
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Mobile

Tiffany eyes affluent New Yorkers via geo-targeted mobile banner ads

September 17, 2012

 

By Rachel Lamb

Jeweler Tiffany & Co. is looking to direct affluent New Yorkers to its new SoHo property through geo-targeted banner ads on the Weather Channel mobile application.

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  1. Day's wrap: Kering, Cartier, Ferrari and Suzy Menkes
  2. Swarovski marks 125 years with anniversary collection to attract millennials
  3. Digital marketing needs to evolve customer experience: Forrester
  4. Gucci takes AR tech to Snapchat for footwear virtual trial and eventual purchase
  5. Cartier turns to China, South Korea for upgraded Pasha de Cartier watch launch
  6. What Google's new policy on counterfeit goods listings means for luxury brands
  7. Dior appeals to product-conscious consumers with sustainable skincare
  8. Fashion mirrors social movements with brand activism
  9. Bergdorf Goodman's Darcy Penick: Luxury Woman to Watch 2019
  10. Regent Street app yields in-store results, implications for high streets elsewhere
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