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Aug. 19, 2018
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Multichannel

Mr Porter depicts brand versatility, experience via fall/winter 2012 campaign

September 17, 2012

 

By Rachel Lamb

Net-A-Porter’s men’s destination Mr Porter is aiming to grab stylish male consumers with its fall/winter 2012 campaign, “Style Wherever You Are,” which is a print and online effort that depicts four global locations and consumers to whom the retailer ships.

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  1. Day's wrap: LVMH, Snapchat, Nordstrom, Saks, Amazon and Threads
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  3. Snapchat's struggles continue with 3M lost users in Q2
  4. Audi offers an escape in action-packed film
  5. Condé Nast Traveller merges US, UK titles for international appeal
  6. Consumers prefer bricks-and-mortar for first-time purchases, online for repeat buys
  7. LVMH picks Dentsu as new primary North American media agency
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  9. Tom Ford creates kids' collection
  10. L’Occitane exec: Social sign-in triggers 10pc lift in average order value
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