Marketing
December 4, 2017
Tiffany & Co. has gained millennial love. Image credit: Tiffany
By Sarah Jones
Across most product categories, affluent millennials are largely divided on their favorite luxury brands.
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dLXWyEpmHmLUK7I58IJcnh1WXcUB1bKCmEISBWd4uTemfsqNuwfomzqYEwJgTaODdJU3Zlcwuv66LyOATsr6T6VhYvSyWU7TSI3pjLkPS6SitiE+oSGcBMkrQStMKBACJi1wf1O16rtryhpwbBxTdFBjK\/eBf2Nm+OfW362DNF6J9QKpzyohMmDoZIiFFPRRXQ4aeW1zlKm10mIS1JOz3OA+NRiGdUdoZ20RxfstTLWS5pgxGVhdoBivflYr4Kdl3YoPWcMVFZqZJkJfOI2t4sQo8jwSTaEbbNckIkGhIVJ+7VuFJAVTQaCUhVH5SlXZ7KD1P+8MimKGecAwRZkpDu+R22my72Ebz4RwPfC+7f824k0h0aGadKNkx6mJpb1fi+o\/1xnWVV+uIt+4DAaluQq6o\/FMWBBpbuy0ow14k9eHeG36ll9hEjZkEVzALS2vblMYgytw3AYmYxMZ\/d2+uRfc6PfDpvs2hZ0EBEXVztgnQtGMq9AlMA4\/VczwESgV7lcDU9sfatJ3AnB6e+WUkbNppNPP2lrfgvsXP2vzM6CTDIXB0VX+s2C419IwZAm8LBX19fV6Rxhfdu+PydcxQkcZsk9nJV9D1xPP5DXKSL9pEHnk7R4npM130nX74\/AlOBC0SM\/ZmsSDaL0z6KVMdEI3rEfRFE+4IEXxhlII4DC5vZiGLFoJp6r42Ut\/usbr7iy7Zibo++NIli5AC09ii+cj4ihkKfzE18GQnVbXil6tlU+15rokH6UrnPC4If7R5NXcqu\/7dKZvgOf1ubIVrxnit8mxoJ7\/TRaMqYYAKWPt3CSB5JkeOphFVWddHF5pq8+q9lwkfLdJxQ+cDGWqZg2dVtc+KPrvUUZ4Ku1Fzm61L0S\/O2pUx5wuBCLIHp3axoBM1gOLhFOTPEHshqL7A6lUs2e3lz\/SOt9SoXFp5SaCNleleuGYOJ+p\/zISoCz1r+rl9Os8TiURmQJm6SSFLvLnyRTvt5sE\/wgH2kWStJz7SkCyTCzizBKJOfdL1BPiwz9GNkEcvZQLHKQh9Ko30fpWQS7vQdOCRYXRd0EAw15IVX9rFFR8IJsVieW1IaSbtXTbT+nMA96TV0\/MvhnrYGFEMHYj3hyXbybrdukBvxbOFK8n16PmNTSIGuwM0DBkBOMkkYkn784AVbrGYMub6KFEQfUbSh4hYN+rb4TjOJ5WDRroc8Vldyf+rqNYyNxFetltjIKbYybX1VOPTS7NGIV021SR9d5kGxvAFVPk1+69Ui3M5KIZ9pivl03F6hLpRn6Jjtk0gzkQldhPW6ENYiZcly9bzlNHqh3YebjB1GGtshpZM827BH794bHK1nYl3QkE0ejVbQNxhm3PkEkr3WPYiHtWxRjhUE+ot00Vme7i2MvrPEc3sAOnqMIVlaoBpXn\/B9RcOUWWGK2xpJNgyz1TJ70+5G\/2sCDg8d\/s8eer3OYlb9vj77IeNxjsAIlzPXxD1Z8AEd9MZKGp35xn\/kixmHfndZzW1+pxLJ2OVHIy7g1y20HgeA2M+nkhuWdMBT4Lafqr099DRCkEA76ulaYOFBJvdV0h+kbUMHpOqLys4PhgdY8pf2agIBRl4fslmfXoIycqxQnVrycHGar8yEncDoiGXbMRQssLYxh2zjdNejSsOuLhkw6lrYuqkSTU\/zrdx5edoBZT\/XmUMv87UjtVewWRR7R0M6zha4M5Fwl2rlyzp72Mmf00hPs7xtLmLk1l1eLZePskJcraBXJoiChuppSiImvW+sP8E+zpKklo\/xzzHZF1acVnSHyikONq0C9\/KmVZ5Y09Agi87UOYQAfHcRODpMC\/brD9N56OqyQS8p2v2n6FVFgJ1Z\/psSc3EvDpsB2RIiI2\/cc8gpcx0WxzQLQfHhBgqlzgIrNXNCbYEF0CXR04w8dTCfusF9nzSCageakqgccMHgEIdLEQFM6RfnkDi85iaS9Dar5BbzMXMsXTUt6C+DUSfz4to0Kik3U0gF9Pj0ce3uBf3LZCUIj8kICDeWH725d3iTO98YuUYhNd5YGVF\/uQarrW8taZeB027g8jfquRrSE0AjIgiowlpzU3h8pIAxcpmUgjt1736UFD2EcmK0t8+5umZLt+CQojHi7ro6UtI1dIvirUgU8ai86gi5HeES6VWnT\/A6tjt5qF3lOQrvVjcMnYGFB2Jhrg7qA80VUOyypE\/2n9HhslgtiTDANROj8tGkTQTjPLUaBdM3HfOJ8rykX4+A2NsdoWy8csDZjvtECtM63W9lFu7D4jCJ64uu+jlGRMoM\/jdq\/AkuSli00k9JDT8i2t\/bEEC\/xfUCryw8BdB\/eb0oW64Yz\/wVkUWeuMakta6uhgbLqHU38q1e8CIFzoizVri1H\/VCtyGKGfb\/o17UpIf0qYKpNZYvpChLkBGMpO\/SaPM168gWx9vkb5oP3ppViPxxqR0SBeEf3LpeurJ\/IdyIJApG8BYDHrziYzwi6nAJRpvQuSMFQRQOk0rrvvJHfxStpFlhXF2bTKPCGeijzKe8aZTGBMcFIgJm4pKF7CEzycp5aYDXRlYMWueOSUGNoD4TVK0oktzu25ksuxbmGKpFsyF2fI555S9gTcOzoMy6Cmk52xKj+jebVMkS\/Yn\/C0suhbFiJG+fpeqtumhKx\/RDg9vP2WVm44UoCyUhd9gblP69SWzXkWv8o7TQLS+Xbq4q1+oUMrZXWF02k\/HSU86QcQfSTmKatacVZDAckAd8IyBdJEZbE2zpOYNjfNEvh6lMD\/Hb37EMERzE\/\/ZActBo20Vsb3F74nUnriHppaNaJJent15YcQ1HdTaQ4fdL\/ovjy32hrnI+JcjMrDRXhoMfi1pIgHiub3EfgBj0a78kdaMKW1V5CaIOtEdGt1Iq\/ix7cMlPReySEXuJDiNQVq3eRPotrxMcKvIhkJLQy6sjpgNP800ctliieLGymTBtSfX\/8UuSWCI2Nbgn34udPnY+zmT10z0bgw5FkrR5Oe6k\/Tq2mBYLghObn9Y\/n64DrceXrW9LyVRhZBs1dVN\/Kf\/VY6AgWHt4CC7cH6EWatuh9JT+bdVHdgSP5xLW4kyoR8WaWNYVvK0a5nNeMFHFM516x3ZNmaIjFQ4krQ2q4ROtxtQBQyzs7mJ0wxDKLvgOthlnI2xIj2YtCYlhHq1ra0miFX3WWccazKuCkG8+9529aHaU4eMcubq2lp4fG9TvgKVIDOPyA10Pe88\/Vew7w8rwTUjDsj7qlGHyyPIfgWjaWxDxT+DoG7iWSC81l1HwzAmNO3V4tq5KHD2BGiXLxGKpJxa9Wwu8kzFvZJ5pHZa83H1ssmzrOKtkSMXAKA89vZh6FFkk6u5STKeHBlVgbbg2AZVaTqNqXSv2WwHOEqqMdV7o+mJa\/VPvaOl59EFFHlP7BsYcxXM9SVbBNBANNtDMFDcGa3OmF95LVfpkKEy5DaIPFvjOR3Vn8S7FRvA7IJcwBgB70ok+0X6R2h9k4wzkPp7c5wHrN2leqsxYPHsvEF7fGSCQUDcCSFyYHQOD4qPEa1flszivoFDTOkUpSidhTBxlW5dLAl47aLRWW3PnnPvr5cXMebfL7annoh9aLjLLyC5cZgIryw0mcwtbS2nIDiihC73LU22srCoqc4KNzp0zRDGnOgiMDJBujKhMrZKA5APZf8DracwjNtkEeysaI3srWu\/7Sjmw0vytvZ0Z0zJ41\/xt05cXZyUDivJMfagalw5vYiJQPC\/iOgFKQBHAYHKodeKVprfajNSF\/zp87+Y144p+TsE41Uv79UioOUqvNdFLoUFhnfMkehSW6MGhuZ1RwqBtgK\/xF3a7s8zqfXSvzZvJNq6f7uyC\/rgTBiI8Tm1t1LZ\/0tDpDcImDDPlJlwQ9LS7PZSZU6IVnvUpbR7Nl25oShnK\/SRwqXm4oJS\/SA7dfbzacg1tUZPrkzLiq6RnqenCWQ6\/LxNIDQLJKvdzwm1TK33\/h9NX3Qm6eXhFWbDXjz7TkTjmvOjDelOuSoiAbaHpokjLnkmx03ufFUtm8oBJhZSDUwvLJx3yyp5ng5jxvmciBstBs4ZBtsWpnDytL6X575DKXS1tNSO3m73z4QYx\/5CezTrngMU4aMKYWwpXcw\/S2Ohn8rVDx\/YxkhqqjybvrVl0Md7RNewxBSSntMefzp6pf3+5LuXAcRRlWQxsluoNCvgvhK3zqM9RK4PKGE3GK4\/dWNgPKLDsjnW0RH0kXp78jnFvEmGh3Cc34ZmouWkebauU5puEuO3nP7dnUfJHbY7nk8yEsuUvwI3sSVavejSJQqL+NZ4F9qUPRnfl9pMdPNLkwFXD2z+5QSpdmGcTzxenLxQluSn3CpyJqY9crWO5YBURgmLGigvU7UO1Kdf24jyBHfmaFzuwqbVInkwALLqHQ5SXP233jrEB9\/yRCZ+tIsCBQxOrcjHxHXsFOLUFD2YC79N\/m536V\/jQ08WaBRabB2wH1PX1oshEIm2RQpkACY82YWP52Dl\/EdWAQ\/uaQv+rTv4knd2QRNEWZv779abcYa+rg4Q6owEyi1IkqTyQ1qce799iY2lwSQ\/f2ENo7wGFwfgNcxlDxfgZHgMTUF8UDvQtyS\/Hs0WZg3S2\/rhOaj9NW\/k5lmD5er5JvRvcLuk6M9La6g7I4Uph\/3+2ldCac1wc2IjmbN+mBB3o628oUpnB8J4CW2NVAqXtTnLvUT1GmI03ui7iN1mpuVRzs3NQWQfsZMWWVZlqpNTXH1bm7O0mwiv\/S5hyxHX4h3crCFoO5KVkmmDzHIREfVuBeLyBnPYRCmVvMwBnxzEf+xRF3I4Df6nQOavD1vz42iBRdvdFCIsynQ12gwowQjR8F7xQgHjukmvbYNymTCKSMR1YpLbPBTala9B97kAQUHPQTvORnHeL05XwIAs1dJYt0OoVk+ioMUpDyILmI6hZjuigMXNcbcVFUpSSc4iKeVGBv3qwjmS6OvaxByoIVUsdqb5BCG17vbYQIURCfHNm\/QHE1YYSfRm2Qfwf\/b+emMHUF6V5oyGpyJCqky2MZAVzDs4TqFfjipWMqdCD96fkKWPlK57pGbbJPbC0BMcSdr4qldAF\/kZNvYU5aO3UFkQA==","iv":"f5e56f5d34555320587486ad2a533ca5","s":"f9bf81c183513ec4"}
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