Marketing
December 4, 2017
Tiffany & Co. has gained millennial love. Image credit: Tiffany
By Sarah Jones
Across most product categories, affluent millennials are largely divided on their favorite luxury brands.
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1VWR5SVywwUQicPQle6KxMX1BYGQwgcCFjiID8kIWlbegp++RVOHgsJTbW\/n6EXOkf5aZ+7gCYWnMG4nH3HUxTnjhHQnExrX4doOLqgXUBDK+uth61N+TpRtcs\/q2wxxFcy8LVqyUlRXwCqyUfamypj9U8VIpB7BYqDluimnTsCDGiX4l6062\/\/9GCPvZEAleUst5j0pH\/kJ8iOuyDQ1acKsWkTTNFx6RZwoGuNAzVQeOZC\/aB7yDYaMEts7SArY9WE2rEVI\/pYroR5CyQy4HwwQiJjOyRLL6AXJk1tCb5EOGcDMxlatk0+vR44S1Sx1\/hTyBb7pUBLDtNBZs5Ze7+TM8c5+4wpBnHfeTBB\/wCfYF5K8JgT4pSM+I8wQQmjWBP\/pPEgNmhiJLropRWgbMCA2+w0cM40e\/VM+N4MwE9LwFmeRn559pyQp6h2l7mqmQhZAKrBK2F+DBs2tT7sHDBO5GAXzp+92RLvGFzBu7bpjOA0xcg9vx1x\/l07ur2+RfofVkt3agseLl27gxyDzjseGq7YtSPOxrI7YvIhRH+3hq17iYG3V6owxtFzzyH10hIhZ4aSSQ1kSf9trrO8KLOzpXXucPfCYcjmYHo54BRT7bVeL8ADAYECeYQPdZvKpOJfozRhVYpm65VkZQy8yroaq30RE0RBprrE9lE1cfO9fjf\/hRbqDT6CN8B5pvgPCVUDLG7WAz6NCnWzT8IaO95biHsvsdy+hL383kXSHghbhoOawdhmd5unsX9usmH\/FInO3zk2QgJeJX\/ZQwM0DL1KTQdfTus5xfDYJQ6PJAQJcNGw1rsmfLkDi5gBn7fL4Z5CnWK3PrvDvQbQyS3w0yboR1hi5Vou1m197EgZoOKHLMxnoqYmVRIoFsFKZy9l1mEX6a30D0yA5jd2sQ1b1taKxLiUv8zBExO8sWWDaN3n60NoU9BVhVRUh4RHVjob+RpPH9rAsq4GJMwwCsVA8geJJBcsMo9Nudi0ds1Ob74jAHai10sO7OlVkhXM\/RbS7l2VcHYW5bDKcaqEYw8CHrEL0HdFCv9VQopxrvFHCStbknmmDxi28XYIwFve0SOxLGfhpdsb5damcc4vPKbflcrZQtCCxhzGGI5RjvsiuKgLC6RdqbF6N4ZGCGo6++4LpEacvqv+uKnnRc2SYJxiVbXjeDibyOwyA38IKGjqcVCPcja7wy0ehnc5FFIdKIEwknz6i4df+SYDcpYTqisb7KvZIOpH2Bq8\/P5IYDubiJ1eslFn9Y7hjzyid783fgUee+41TwuyUOmcUg1OgvBSFxqBN3kYGf7pGs6BbA3udjG2FOL1MWc70VDu6yK3EyeE8gVkwib9RROmkvUDnwT9ItLhcKJXoF\/mzybRE\/1Fek19az0zBZfcaSDC\/xj\/DC2BnS0VmeolhhN9QJdHgOouQg1639XxVHHLvJ+yxgnA2aMrYpZT451l9l38mg1nIwWiysJYJiRjYzPMbJunyw\/tX5qvwd9IZSft2bRxl3M6QaRYK1a2rPT1\/SVJmjJk\/ezrjopFlUDDMk2UBqt4l92vIlTHCb\/hdIdAalMa4\/EyNkhZXzVUl1Z2nBa2QqdoKF8o5KltWnB\/MKXbwxiS1oNogkrkK0KiPbqJ0fuH5f\/c6ISktV\/t4TVbKnciVdTe7SiIAMCk2Wi1PamO+mHeZOyVYEz87hNf79wQV5D9bkBcVYGNT8+5d80tUaDyJPcsVgdCphaYK6lNjnM0pSWEM+GfpGgB0XDFCwY+dU7KhQHGR0aOE7k4vhLzo6I2a90tNyrn8SCzh5dYAuB\/VOD71EGBsVLqu4DTJ8FJB04Zi897nCUr\/DxT5HgzoQIwz6oT0LCakhquKjMPUhHaJWlWq+HSfMEssspkQuteulS5tU\/kMY8egtBWeBPxPZMLv98lKQYo9rxR4NdaKvcjDOAVc3rIEam6NvETLYR9k4hci3rcghXU32xK4e3HwGEytSIwRKDp2y\/UtfkIS+aLEh+hnYTernKigMOArB7u5nl7Y8elE8je1+kh\/eOUGHKq1zi\/i11AuFmajrhXWwNc9Xa2nGmE8C7BHquNpzUzaQJyVmpBLoEpVlpLClANAyCwgL+ytgHRUtHfumXbpLC79zf4ifoDCXxNz43pjoG73ZdJbLFyOVZ3xhoo+rVY+\/SqKEWfF6nYrGZCKxQC682ABXkbcGjh2xXWLG\/CMFZ9kKtaYQ54SENMAO3iIbkvg4KKc+W0casR+CneUvm70\/vJK6Sc9Es8\/4A7DMH8LiEZQiiZm56h78QC4xQoX\/58TDyruO2Ati7VsD1u14jY4b40zRkJTYul+++o733jBh18qk2X7V4jIZvRtmPbUzsd9\/p24JfgKX8TkvRjdeExKi\/4nF+cqqnWD4PyF9Ul0KjH2KZfru\/Xc\/GRt2a44y\/7AwU\/\/6IioWbU34RUgb9HZKOpzo4RpRNokxE+DvaPOmQaAWxgk9ur0pQYOQ8OXjuQotE\/wlQjNC9CXbbxD\/W7DVm3WuNJPQ3icnYq6o1XffRcIcTDHifSWWhe5aAYk\/PkQK3UiJKvcQb2cq\/qsu1O3+3i68TTZ2sSGWdHslg6XkoImsBfqmsFwzQ95Do5o\/CQltqniLcuM68nHtD54bQOnIy7\/\/ldUbdn\/OO24NAVcnF3Cn55LkN\/v5kqCLFIKbWzEuIDHdbT\/rQqv4mw8V5mnI5FJNe3Yf92YPccDIWawfpK+vvGal7bBQEm4bv7XSJneqm3UXVxVrJdzjK5oZEv+LXUHenanSuskKLCEHiAbKdtzgW8XenhExYoTBgZWRgxkQP7fMRJeZmY9+EKVjTxQGArpr36GASTf43VGLwgIu\/H1QGv4l706rTPmFU1v06JlPFnV466etQBxqyuBXsGqUwWmrkGIthkPHJ9oegMMPgwbhVFZKuJ2lKyb2hj66bKcbWSO0jZW4YYZURkVdXiPqDaGfHaEXc9gYwCvT5KrR27p3C\/NbD4VDqw1B9x97bxbQaldnJLSPX0pLzPj64rtlQomhuwUXWyx\/g\/LhfGsRX1EZlDqfjXGyvNHy18RwN9MfjDAGww\/souZ4phrd5O6JIqv+5IEZisQVZ4GaJAZIBvhyl5GgJ9AaFrWh4ZIwbPC6EByeWvuzBAqLKgY2JXpObqArhP3hJINHLwO1zNTjGJbQWJZFFdIGVUBY8nFng1ZAC076\/b7DUhSCxrNcc\/3jSPjD2ZtIH6DK3f0vQe7mphKpeNi8kJ5ed3JZxzXhScrWsoXGxBpsTPgnBxIkWOEv4eEt0kvdOL7ff7\/Oo\/M9u7dKhFH4vlTisqFSEvm36LLSa3K8bscGIAppY9mq2ymT1Mz0VeskDrIMbXu9MXGBPdqkQqop91HtfUT9O0XYA9MhQYue8dMf\/yuBnNDNvurbqHoeAo6vMofDD9xqEfKrggaT1zBYHl5aUQ+ggBiwtyz3QckYR4\/xeuHEfgJe9xTkOFrrFRcHt6+50TXcI8jsfAQuVzIX4O3QG2cFjkPd\/euMAt738Nt1qcDvL8y2\/Q\/DT+CY2T0sNbXIkMgWQuE3yRoViXnoZT7WGn7Bd9O8rG1m3M6M2GZpI3t+6+UBILxYimnsb3opZEaN18RcwBfTgJQC6NNevYl1r8ONg7CLmH4M4bgaHaNrv1A76WkUNT1FEPVBO\/af0EMpGIBhnOqaLIdRPRwVG4a+5kSAnUN8mO+iK5IdEj1J+0HZ+o5XXyKJwFgC79is1cVmMZsY15lfwn\/BPFxn3oRF03AVWh4+QHhTiEROQaBARrnU5ZJXMHCIYwOvYMW9pLuNec57Oe+vxVTxVfjBCHYnbTMNOJqSwz0aFKJGzUCyEsKlUXDp391+sqs0JjXghbMj+G44RWsjtbX\/U3Uf7CBWfgZfcSkVYtDDzDMJ3qxXI53XSWnoxICfcWndkgqGDj5fmJTwmjmKUwJtU+7zl0unqeXn\/rbW3efOq8Pv22Pqxe3Pirwm5smZoZFkNa\/2seCVGxklqwGL1haGW\/mO\/scxOwR51ONMjW5ovfU+QawC2etGyUN9kqnz5EGfE0MUPwvWcvVOrSMycdob5v88\/Gl71koeXs8Q1bTdHz8gooZqCxQSePjv3\/mDUDc2AZIB8w8phRb6OeQ8iK0kppjKLYiakxmKO6TaQJ\/j7+iB41wKeMrr0WYUPPFSFBDTijpv+NFWcEa4Wqm0MmZIMu7C3MKD9uy48lX9yWSRatEh5eZkmnd4+JN58m3WF9dpD8LXp0LWr6PnIPRttsCAZYMqVFvxaO9+aOIs8m\/2SwzTdi0oTGyozG6Or4RWcjPcVmVevgRlDzJkOcE6tdMdQFRbPgVMWJzZlulTK\/8nnXQoxzKALMPqHDAw\/wDq2wG6AKy21L+LqFc6YzH6eTrta6AUB6pNIICDJu3r\/YkuweM\/Ro42D+kQS9xeztMvNLoxZgDDocGlqi3CM9N\/6L+NBbmCQcO4zuK3kK2yd6pGTJ2JczAXRdQNTnOeLGgZ\/OI30prcxcJOrqLXlGX7hP9hi9N0JmtjkgFGBu8sqJDG7V8l2my57595KcF0l\/qegMC0slI7aXuaKCRmRK9clGciej0xZ8jD\/Ldw9Yp4fh4DY42R9lPJdYNpKr5pjnZj5+D6ElmT\/u4Bi5ljSOPt7vTQCxADT8j2gHjoLV7pKvMkabRoNptxmR0OMNpttxHQtAiazuvoUBIsc42RQ917Qz0U7Nq61K9rte1eLHnnw1B6ywan8MXq06mERnXXWBBEYK8cYT4QlIvnL4QEwAWG4n5SBtUz0nfFlw413Wxbqoz0ccBEStfTQhDBc\/bYOYKu8T\/agWO0Ff4fLOOoG1V363s\/8H8I24+kYaSFC8Zg8h2ov9+4lM4XPjhKiD9oI\/9AlYEpfLQ7Z6bATkohvsqEQNOsqrDHyJGCeK12SsQK30\/Y\/mtFG23D\/UzdhIT4QcPYJWgPvmFqSDVMnZGnp\/oFBqenCgu6C2\/NcCojV89Eg5UwOwryIW9B4sC\/9X2mrp8ssqEt0bT9fXBqJIFYaQez8xtKCHccHlu46FnJS5kJaAOXCW2PvOMpehpFuiMrTjy6L4S+xBZbKLLUczMP3Vw==","iv":"5b05d7798f615f91fa7bb69fc2cd6c04","s":"c6a534c66ff0d39e"}
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