Marketing
December 4, 2017
Tiffany & Co. has gained millennial love. Image credit: Tiffany
By Sarah Jones
Across most product categories, affluent millennials are largely divided on their favorite luxury brands.
{"ct":"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","iv":"d6e9e5e4ceef852d540fe42fa12946d2","s":"005b2159b21a39f6"}
Share your thoughts. Click here