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Marketing

TikTok ban could give European brands an edge over US labels

August 21, 2020

US companies are banned from doing business with TikTok beginning September 15th. Image credit: TikTok US companies are banned from doing business with TikTok beginning September 15th. Image credit: TikTok

 

By Dianna Dilworth

U.S. businesses have been banned from doing business with Chinese video-sharing social network TikTok beginning next month, and this could negatively impact how American luxury brands are able to reach affluent Chinese consumers, giving European labels an even bigger advantage in terms of marketing reach.

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  1. Ralph Lauren, Burberry among Lyst Index’s top Q4 risers
  2. Qatar Airways, Art Basel kick off partnership in Doha
  3. Aston Martin loops Breitling in as global watch partner
  4. David Yurman selects finalists for inaugural $50K design grant
  5. The rising risk of ‘superfakes’ and strategies to protect luxury brands
  6. Secondhand watch market stabilizes in 2025: Chrono24
  7. Lamborghini deploys brand showroom in Egypt
  8. Versace hires Pieter Mulier as chief creative officer
  9. Ralph Lauren turns to TV to spotlight Olympic fashion
  10. Italy’s Pratesi seeks return to old splendor as linens purveyor to the affluent
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